How managers can boost staff buy in for change
Learn how managers can use internal marketing to boost employee engagement and drive successful change. Listen for practical strategies and insights.
How can managers use internal marketing to engage employees during change?
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How managers can sell change to employees is a critical challenge, especially when engagement is low. In this episode, discover how internal marketing can help you drive employee engagement and create lasting buy in for strategic change across your team. Learn practical steps and strategies to turn your staff into advocates for transformation.
What you will learn
- Understand the fundamentals of internal marketing and its impact on employee engagement
- Identify practical ways to build an engaging employee experience during organisational change
- Develop strategies for turning employees into brand advocates using internal marketing techniques
- Gain insights into improving team buy in and emotional connection to change initiatives
Featuring Kerry Ann Stimpson, CMO of JMMB Group and host of the Internal Marketing Podcast, who brings extensive expertise in marketing strategy and employee engagement.
Episode highlights
- 0:00 Intro
- 1:49 Diving deeper into internal marketing
- 4:39 Partnership opportunity to build engagement
- 6:55 Employee experience, what needs to be done
- 10:50 How did Kerry end up in internal marketing?
- 16:46 How to start improving employee engagement
- 22:26 The Internal Marketing Podcast with Kerry Ann
- 24:44 How Kerry wishes to write a book
- 27:35 Outro
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