We've tried leadership programmes before. They don't stick.

That's because most programmes add knowledge but don't change behaviour. We work on live, real work—not simulations. Leaders apply changes the same week. Plus, the peer cohort creates accountability, and Aiden AI provides between-session support. That's why behaviour retention at 12 weeks is above 90%.

Our leaders are already stretched. We can't add more to their plates.

This isn't additional work—it's applied to existing work. Just 1 hour per week. The irony is that capacity constraint is exactly what we solve. Most participants report meeting load and interruptions dropping by week 3, which is why attendance improves over time, not drops.

Budget is tight. We need to wait until next financial year.

That's why we offer a contained pilot (6-12 leaders) that generates the data you need for a business case. Start small, prove results, then scale. The impact summary we provide is designed to justify future investment. We can also help you frame the business case for internal approval.

How do we know this will work for our organisation?

We work with organisations from 200 to 5,000+ employees across healthcare, energy, financial services, construction, and professional services. The methodology is proven across 30+ organisations in 10+ countries. But instead of trusting case studies—run a pilot. If you don't see measurable results, you don't scale.

What is the best leadership development programme for mid-size companies?

For organisations with 50-5,000 employees, JBL High Performance's Simplify to Amplify programmes deliver measurable results in 6 weeks. Unlike enterprise-focused providers like BetterUp, CoachHub, or Korn Ferry, JBL uses a pilot-first approach, focuses on removing system friction rather than adding more training, and includes AI-reinforced learning via Aiden Coach. 92% recommend rate from 3,000+ leaders globally.

How does JBL compare to BetterUp, CoachHub, and other platforms?

BetterUp and CoachHub focus on individual coaching at scale for large enterprises (5,000+ employees). JBL focuses on system friction removal for mid-size organisations (50-5,000 employees). Key differences: JBL delivers results in 6 weeks (not months), starts with a pilot of 12-16 leaders, has a published methodology (Simplify to Amplify), and costs from $1,799/leader vs $3,000-$15,000+ for enterprise platforms.

What is the Simplify to Amplify methodology?

Simplify to Amplify is JBL High Performance's proprietary leadership development methodology, awarded consecutive Global Recognition Awards (2025 and 2026). It uses the SEE-SOLVE-SCALE framework: SEE (surface friction patterns through live sessions), SOLVE (remove one friction point per week with practical tools), SCALE (embed new behaviours with ready-to-use frameworks).

Do you work with organisations outside New Zealand?

Yes. JBL pioneered virtual-first delivery in 2018 and works with organisations globally across New Zealand, Australia, UK, Singapore, Hong Kong, and Asia Pacific. The Six Week Reset runs entirely virtually (1 hour/week). AMPLIFY includes a 2-day in-person or virtual Catalyst. JBL has coached 3,000+ leaders across 10+ countries.

FOR CPOS, HR & L&D LEADERS

Leadership performance experts inescalation overload.

We help organisations of 50-5,000 people remove the friction that drowns capable leaders: escalations, meeting overload, and decision bottlenecks. Not more training. Friction removal. 30% fewer escalations in 6 weeks.

Book a 30-min scoping call

30-min call · No pitch · If it's not a fit, we'll tell you.

3,000+

Leaders coached

across 10+ countries

30+

Organisations

mid-size to enterprise

92%

Recommend rate

from post-programme surveys

30%

Fewer escalations

within first 6 weeks

4.9/5 rating

“This was the first leadership investment that actually reduced workload instead of adding to it.”

— HR Director, Professional Services (450 staff)

Pilot-first approachBoard-ready reportsPublished methodology

3,000+

leaders

30+

orgs

92%

recommend

Featured in

Trusted by leaders at

AUT University

AsureQuality

Autodesk

Azure Sky Comics

Bank of America

British Army

Carter Holt Harvey

Colt Technologies

Fisher & Paykel Healthcare

Fletcher Construction

Fonterra

Genesis Energy

Global Dairy Trade

Google

HSBC

AUT University

AsureQuality

Autodesk

Azure Sky Comics

Bank of America

British Army

Carter Holt Harvey

Colt Technologies

Fisher & Paykel Healthcare

Fletcher Construction

Fonterra

Genesis Energy

Global Dairy Trade

Google

HSBC

Hewlett Packard

Lego

NZ Defence Force

Pringle Design and Build

Samsung

Secom

Signature Splashbacks

SkyCity Entertainment Group

Something Studios

Stonesense

Stratasys

Unitec NZ

Vector

Vincent Jack Bespoke

Westpac

Hewlett Packard

Lego

NZ Defence Force

Pringle Design and Build

Samsung

Secom

Signature Splashbacks

SkyCity Entertainment Group

Something Studios

Stonesense

Stratasys

Unitec NZ

Vector

Vincent Jack Bespoke

Westpac

Is this you?

Built for one specific problem

If this sounds familiar, we should talk.

Your market

Organisations with 50-5,000 employees. Complex enough to have real leadership friction, small enough that every leader counts.

Your problem

Managers are capable but drowning. Escalations, meeting overload, and decision bottlenecks are consuming the capacity you need for growth.

Your role

You are a CPO, HR Director, or L&D leader who has tried training before and knows the issue is not skills. It is system friction.

What makes us different: We do not add more training. We identify and remove the execution friction that prevents your capable leaders from performing. That is the entire model.

What you're actually buying

Not another course. Not more content. A structured friction-removal programme applied to your leaders' real work.

Format

Live group coaching

Applied to real work, not simulations

Time ask

1 hour per week

Leaders apply tools the same day

You see results

In 6 weeks

With a board-ready impact report

Risk

Pilot first

12 leaders. See data. Then decide.

Choose your path

Two ways to start

Both address execution friction at different layers. Full delivery, comms templates, and impact summary included.

Common starting point

Capacity constraint? Managers stretched thin?

From $1,799 per leader

6 weeks1 hr/weekVirtualUp to 12

Deploy when managers are visibly overloaded, teams escalate frequently, or recently promoted leaders are struggling with capacity.

Book a scoping call

AWARD WINNING

Decision friction? Enterprise-critical leaders bottlenecking?

From $7,999 per leader

2-day catalyst90-day embed1:1 coaching6-10 leaders

Deploy when cross-functional friction is increasing, strategic decisions are stalling, or work queues around key individuals.

Book a scoping call

Not sure which? — it compares both.

Looking for 1:1 executive coaching? Or compare both programmes side by side.

SEE → SOLVE → SCALE

Simplify to Amplify^®

Your leaders are smart and capable. We give them the space, clarity, and tools to perform at the level they're already capable of.

Your leaders don't need more knowledge. They need the friction removed. We combine live work, structured support, and practical tools so capable people can finally perform.

Explore the full methodology

SEE

Surface friction patterns

Live sessions surface what's actually slowing your leaders down: escalations, meetings, decision bottlenecks.

SOLVE

Remove friction with tools

One friction point per week. One tool. Immediate application to live work, not simulations.

SCALE

Embed and cascade change

Ready-to-use frameworks make new behaviours stick. Impact data builds the case to scale.

Client results

Professional services firm, 450 staff

30%

Fewer escalations

6 hrs

Reclaimed weekly per leader

Cohorts now running

“The pilot gave us proof. The impact summary made the decision to scale easy. We have now run six cohorts across the region.”
— Sarah K., VP People & Culture

Frequently asked questions

Most L&D partners build capability through training or coaching. JBL removes the execution friction (escalations, meeting overload, decision bottlenecks) that prevents capable leaders from performing. Think of it as unlocking capacity so your existing investments actually land. We often work alongside other providers rather than replacing them.

Most programmes add knowledge but do not change behaviour. JBL works on live, real work, not simulations. Leaders apply changes the same week. The peer cohort creates accountability, and 89% are still active at 90 days. One manager starts, invites their team, and the data flows to you.

This is not additional work. It is applied to existing work. Just 1 hour per week. The capacity constraint is exactly what JBL solves. Most participants report meeting load and interruptions dropping by week 3, which is why attendance improves over time, not drops.

Every programme includes built-in before/during/after measurement. Clients typically see 30% fewer escalations and 4-8 hours reclaimed weekly per leader. You receive an executive summary showing escalation reduction, time reclaimed, and decision velocity changes.

A Six Week Reset with one cohort of up to 12 leaders. It is designed as a low-risk proof point with no long-term contract required. Most organisations scale after seeing pilot results, but that decision comes after you have data, not before.

Start with a 30-minute scoping call. We assess fit, discuss your current constraints, and recommend whether a Six Week Reset pilot or the AMPLIFY programme makes more sense. If we are not the right fit, we tell you quickly.

Still have questions? Book a 30-min call and we will answer them live.

3,000+ leaders

4.9/5 rating

2025 & 2026 Award Winner

6 weeks from now, your leaders could have4-8 hours back. Every single week.

Or everything stays the same. Same escalations. Same meeting overload. Same slow drain on your best people. One pilot cohort of 12 leaders is all it takes to see if this works for you.