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JBL vs BetterUp vs Adeption
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Beat Burnout, Ignite Performance
Jimmy's bestselling book
Your leaders aren't the problem.The friction is.
Smart, capable people working hard — but the system is slowing them down. We remove the friction blocking execution, with measurable results in weeks, not months.
Exec Summary • No spam • Takes 30 seconds
If it's not a fit, I'll tell you.
Trusted by leaders at
This isn't a skills problem.It's a friction problem.
This isn't about more training...
We identify and remove the friction slowing your leaders down.
Not training. Performance. Measurable in weeks.
“First investment that reduced workload instead of adding.”
Michael R., HR Director“The pilot gave us proof. Scaling was easy.”
Sarah K., VP People“Execution feels lighter. Work moves.”
James T., COO“Practical action plan, not just theory.”
David M., CPO“Action-oriented approach that achieves results.”
Emma L., CHRO“Transformed how our managers operate daily.”
Laura B., HR Lead“First leadership investment that actually reduced workload instead of adding to it.”
Michael R.
Healthcare Technology
“The pilot gave us proof. It made the decision to scale easy.”
Sarah K.
Entertainment & Hospitality
“Execution feels lighter. Work moves without bottlenecking.”
James T.
Energy Sector
“Fantastic ability to translate requirements into a practical action plan.”
David M.
FMCG
“Very strong action-oriented, solution-focused approach that achieves results.”
Emma L.
Energy & Infrastructure
“Completely transformed how our managers operate on a daily basis. The impact was immediate.”
Laura B.
Construction
Two ways to start
Both programs include full delivery, comms templates, and impact summary
Six Week Reset
Fast stabiliser for overloaded managers
From $1,799 per leader
Best when meetings and escalations are consuming manager time and you need visible results fast.
AMPLIFY
Remove bottlenecks at senior/critical roles
From $7,999 per leader
Best when decisions bottleneck at a small number of people and strategic capacity is at risk.
Not sure which? — it compares both.
Enterprise pricing available for teams of 20+ leaders. Let's discuss.
Not Training. Performance.
Your leaders are smart and capable. We give them the space, clarity, and tools to perform at the level they're already capable of.
Your leaders don't need more knowledge — they need the friction removed. We combine live work, structured support, and practical tools so capable people can finally perform at the level they're already capable of.
Explore our Simplify to Amplify™ methodologyIdentify the Friction
Live sessions surface what's actually slowing your leaders down — not theory, real work.
Remove in Real-Time
Coaching and check-ins address blockers as they appear — not months later in a review.
Embed the Fix
Ready-to-use frameworks make new ways of working stick. No extra work to create them.
Prevent it Returning
Aiden AI Coach provides 24/7 support when new friction appears. Instant guidance.
Try Aiden — AI Leadership Coach
Part of every JBL program, or use standalone
Get instant leadership guidance 24/7. Prepare for tough conversations, delegate effectively, manage stakeholders — trained on proven frameworks.
Everything included. Low lift for HR.
We handle the heavy lifting. You get credit for results.
2025 Award WinnerWhat's Included
Live Facilitation
- All sessions by Jimmy
- Cohorts of 12-16
- Real work, not theory
Ready Materials
- Pre-built comms
- Calendar templates
- Reinforcement content
Impact Proof
- Pre/post measurement
- Executive summary
- Stakeholder-ready data
Your Time: ~2 hours total
Over 6 weeks. No content creation. No facilitation.
You Walk Away With
Over 6 weeks. We handle everything else.
What's Included
You Walk Away With
Measurable business impact
Every engagement includes built-in measurement so you can demonstrate ROI to stakeholders
The execution bottleneck
Leaders over-rely on escalation instead of deciding
Meetings multiply to compensate for lack of clarity
Senior leaders spend time firefighting, not strategising
Leaders make faster decisions, teams move without escalating, and execution velocity increases across the organisation.
What stakeholders see in your executive summary:
The execution bottleneck we solve:
→ Leaders escalate instead of deciding
→ Meetings multiply to fill the gaps
→ Senior time wasted firefighting
Before/during/after measurement included • Executive summary providedCase Studies
See how organisations like yours achieved measurable results
Professional Services Firm
900 employees
“This was the first 'leadership' investment that actually reduced workload instead of adding to it.”
Michael R., HR Director
Healthcare Technology
FAQ
Great. Most providers build capability. We target execution friction (escalation, meeting sprawl, decision bottlenecks, ownership) through a contained cohort pilot. This usually complements your existing partner rather than competes with it. If you already have this covered, we'll tell you quickly.
That's why most clients start with a small cohort (up to 12) and use the impact summary to justify scale next quarter / next FY. This is designed to show measurable operational improvements without taking leaders out of role. The output of the pilot and the analysis JBL provides can form the framework of a business case for future deployments. We can also help you with putting together the business case to maximise your chances of approval.
These are not long-term culture programmes. They stabilise execution and restore capacity so strategy and transformation work can land.
If leaders can't protect 1 hour/week, capacity is already the constraint. Because this is applied to live work, cohorts typically become easier to attend as meeting load and escalation reduce. We also provide framing so it doesn't feel remedial or optional.
2025 Award WinnerReady to unblock your leaders?
Start with a contained pilot. Get proof, then decide whether to scale.
If it's not a fit, I'll tell you.