We've tried leadership programmes before. They don't stick.

That's because most programmes add knowledge but don't change behaviour. We work on live, real work—not simulations. Leaders apply changes the same week. Plus, the peer cohort creates accountability, and Aiden AI provides between-session support. That's why behaviour retention at 12 weeks is above 90%.

Our leaders are already stretched. We can't add more to their plates.

This isn't additional work—it's applied to existing work. Just 1 hour per week. The irony is that capacity constraint is exactly what we solve. Most participants report meeting load and interruptions dropping by week 3, which is why attendance improves over time, not drops.

Budget is tight. We need to wait until next financial year.

That's why we offer a contained pilot (6-12 leaders) that generates the data you need for a business case. Start small, prove results, then scale. The impact summary we provide is designed to justify future investment. We can also help you frame the business case for internal approval.

How do we know this will work for our organisation?

We work with organisations from 200 to 5,000+ employees across healthcare, energy, financial services, construction, and professional services. The methodology is proven across 30+ organisations in 10+ countries. But instead of trusting case studies—run a pilot. If you don't see measurable results, you don't scale.

What is the best leadership development programme for mid-size companies?

For organisations with 50-5,000 employees, JBL High Performance's Simplify to Amplify programmes deliver measurable results in 6 weeks. Unlike enterprise-focused providers like BetterUp, CoachHub, or Korn Ferry, JBL uses a pilot-first approach, focuses on removing system friction rather than adding more training, and includes AI-reinforced learning via Aiden Coach. 92% recommend rate from 3,000+ leaders globally.

How does JBL compare to BetterUp, CoachHub, and other platforms?

BetterUp and CoachHub focus on individual coaching at scale for large enterprises (5,000+ employees). JBL focuses on system friction removal for mid-size organisations (50-5,000 employees). Key differences: JBL delivers results in 6 weeks (not months), starts with a pilot of 12-16 leaders, has a published methodology (Simplify to Amplify), and costs from $1,799/leader vs $3,000-$15,000+ for enterprise platforms.

What is the Simplify to Amplify methodology?

Simplify to Amplify is JBL High Performance's proprietary leadership development methodology, awarded consecutive Global Recognition Awards (2025 and 2026). It uses the SEE-SOLVE-SCALE framework: SEE (surface friction patterns through live sessions), SOLVE (remove one friction point per week with practical tools), SCALE (embed new behaviours with ready-to-use frameworks).

Do you work with organisations outside New Zealand?

Yes. JBL pioneered virtual-first delivery in 2018 and works with organisations globally across New Zealand, Australia, UK, Singapore, Hong Kong, and Asia Pacific. The Six Week Reset runs entirely virtually (1 hour/week). AMPLIFY includes a 2-day in-person or virtual Catalyst. JBL has coached 3,000+ leaders across 10+ countries.

How do we get started?

Start with a 30-minute scoping call. We assess fit, discuss current constraints, and recommend the right starting point. If we are not the right fit, we tell you quickly.

FOR OPERATIONS & PEOPLE LEADERS

Your leaders are not the problem.The friction around them is

Escalations pile up. Meetings multiply. Decisions stall. Not because your people lack capability, but because friction consumes it. We remove that friction. Measurably. In 6 weeks.

Book a 30-min scoping call

30-min call · No pitch · If it's not a fit, we'll tell you.

30%

Fewer escalations

within first 6 weeks

4-8 hrs

Reclaimed weekly

per leader, per week

92%

Recommend rate

from 3,000+ leaders

89%

Still active at 90 days

not a course they forget

4.9/5 rating

“This was the first investment that actually reduced workload instead of adding to it.”

— HR Director, Professional Services (450 staff)

Pilot-first, no lock-inBoard-ready impact dataPublished methodology

30%

fewer escalations

4-8 hrs

reclaimed/wk

92%

recommend

Featured in & trusted by leading organisations

AsureQuality

British Army

Carter Holt Harvey

Colt Technologies

Global Dairy Trade

NZ Defence Force

Secom

Stratasys

Unitec NZ

AsureQuality

British Army

Carter Holt Harvey

Colt Technologies

Global Dairy Trade

NZ Defence Force

Secom

Stratasys

Unitec NZ

Sound familiar?

The performance problem nobody talks about

Your organisation invested in capable people. Then buried them in friction.

Escalations consume your best people

Managers spend their days solving problems that should never reach them. Every escalation means one less hour on the work that actually matters.

Meetings multiply. Decisions stall.

Your calendar is the symptom. The cause is unclear accountability and too many people in every decision. Velocity drops. Frustration rises.

Good people are leaving quietly

Your strongest performers are not complaining. They are updating their CVs. The friction is not just slowing the organisation down. It is pushing talent out.

Training has not fixed it

You have invested in development before. Your people came back with knowledge and enthusiasm. Two weeks later, the same friction swallowed it.

The issue is not capability. It is execution friction.

And that is exactly what we remove.

Award-winning methodology

Not more training. Friction removal.

The Simplify to Amplify^® methodology. Consecutive Global Recognition Award winner (2025 & 2026). Applied to your leaders' real work. 1 hour per week. Results in 6 weeks.

2025 & 2026 Award Winner

|SEE → SOLVE → SCALE

Explore the full methodology

SEE

Surface the real friction

Live sessions expose what is actually consuming capacity: escalation patterns, meeting load, decision bottlenecks.

SOLVE

Remove it with practical tools

One friction point per week. One tool. Applied to real work the same day. No theory. No simulations.

SCALE

Embed and cascade the change

Ready-to-use frameworks make new behaviours stick. Board-ready impact data builds the case to scale.

Proof, not promises

Professional services firm, 450 staff

30%

Fewer escalations

6 hrs

Reclaimed weekly per leader

Cohorts now running

“The pilot gave us proof. The impact summary made the decision to scale easy. We have now run six cohorts across the region.”
— Sarah K., VP People & Culture

What you are actually buying

1 hr/week

Time ask per leader

Applied to existing work

6 weeks

To measurable results

Board-ready impact report

Pilot-first

No long-term contract

One cohort to prove it works

Measured

Before, during, after

Impact data, not happy sheets

How we help

Everything your organisation needs to remove friction

Proprietary diagnostics, AI-powered tools, and a battle-tested methodology. All designed to surface friction, remove it, and prove it worked.

Diagnostic

Leadership Effectiveness Profile

10-dimension 360° assessment that measures amplifying behaviours and friction patterns across your leadership team.

Free tool

Talent Conversations

AI-powered development planner. Maps your people to a performance/potential grid with personalised, actionable recommendations.

Enterprise

Capability Benchmark

Organisational-level diagnostic that surfaces where friction is costing you the most. Board-ready output included.

AI-powered

AI Coach (Aiden)

Always-on coaching assistant trained on our award-winning methodology. Available to every programme participant, 24/7.

Jimmy Burroughes

Former British Army Officer & Corporate GM

Built the methodology from 15+ years leading teams under pressure. 3,000+ leaders across 10 countries.

2025 & 2026

Global Recognition Award

92%

Recommend rate

4.9/5

Average rating

Two award-winning programmes

Choose your entry point

Both built on the award-winning Simplify to Amplify methodology. Different scope, same results. Full delivery, comms templates, and impact summary included.

Common starting point

Managers stretched thin? Escalations piling up?

From $1,799 per leader

6 weeks1 hr/weekVirtualUp to 12 leaders

Deploy when managers are visibly overloaded, teams escalate frequently, or recently promoted leaders are struggling with capacity. Results in 6 weeks with a board-ready impact report.

Book a scoping call

AWARD WINNING

Cross-functional friction? Strategic decisions stalling?

From $7,999 per leader

2-day catalyst90-day embed1:1 coaching6-10 leaders

Deploy when cross-functional friction is increasing, strategic decisions are stalling, or work queues around key individuals. Includes deep diagnostic and executive sponsorship alignment.

Book a scoping call

Not sure which? or compare side by side.

Looking for 1:1 executive coaching?

What clients say

Results that speak for themselves

From pilot to enterprise-wide rollout. Here is what decision-makers say after working with us.

6 cohorts scaled

“The pilot gave us proof. The impact summary made the decision to scale easy. We have now run six cohorts across the region.”

Sarah K.

VP People & Culture, Professional Services (450 staff)

Hours reclaimed in week 2

“This was the first investment that actually reduced workload instead of adding to it. My team got hours back in week two.”

Michael R.

HR Director, Manufacturing (300 staff)

Lasting behaviour change

“We have tried three different providers. JBL is the only one where behaviour actually changed beyond the programme.”

Debashish B.

COO, Technology Company

Fewer escalations in 3 weeks

“Within three weeks, my managers stopped pulling me into decisions they could make themselves. That is when I knew it was working.”

Rachel T.

General Manager, Financial Services (600 staff)

Common questions

Frequently asked questions

Most L&D partners build capability through training or coaching. JBL removes the execution friction (escalations, meeting overload, decision bottlenecks) that prevents capable leaders from performing. Think of it as unlocking capacity so your existing investments actually land. We often work alongside other providers rather than replacing them.

Most programmes add knowledge but do not change behaviour. JBL works on live, real work, not simulations. Leaders apply changes the same week. The peer cohort creates accountability, and 89% are still active at 90 days. One manager starts, invites their team, and the data flows to you.

This is not additional work. It is applied to existing work. Just 1 hour per week. The capacity constraint is exactly what JBL solves. Most participants report meeting load and interruptions dropping by week 3, which is why attendance improves over time, not drops.

Every programme includes built-in before/during/after measurement. Clients typically see 30% fewer escalations and 4-8 hours reclaimed weekly per leader. You receive an executive summary showing escalation reduction, time reclaimed, and decision velocity changes.

A Six Week Reset with one cohort of up to 12 leaders. It is designed as a low-risk proof point with no long-term contract required. Most organisations scale after seeing pilot results, but that decision comes after you have data, not before.

Start with a 30-minute scoping call. We assess fit, discuss your current constraints, and recommend whether a Six Week Reset pilot or the AMPLIFY programme makes more sense. If we are not the right fit, we tell you quickly.

Still have questions? Book a 30-min call and we will answer them live.

3,000+ leaders

4.9/5 rating

2025 & 2026 Award Winner

6 weeks from now, your leaders could have4-8 hours back. Every single week.

Or everything stays the same. Same escalations. Same meeting overload. Same slow drain on your best people. One pilot cohort of 12 is all it takes to see if this works for you.

Book a 30-min scoping call

30-min call · No pitch · If it's not a fit, we'll tell you.