For CPOs, HR & L&D Leaders

Leadership development that reclaims4-8 hours per leader, every week.

Your leaders aren't failing — the system is drowning them in escalations, meetings, and decision bottlenecks. We remove the friction so capable people can actually lead. 30% fewer escalations. Measurable results in 6 weeks.

Book a Scoping Call

30-min call · No pitch · If it's not a fit, we'll tell you.

3000+
leaders
30+
orgs
92%
recommend

Trusted by leaders at

SkyCity Entertainment Group
Genesis Energy
Google
Samsung
HSBC
Fonterra
Westpac
Fisher & Paykel Healthcare
Fletcher Construction
British Army
Bank of America
Autodesk
Hewlett Packard
Stratasys
Vector
CoWork Latam
Utila Dive Center
NZ Defence Force
Lego
Carter Holt Harvey
Edgewater Resort
NetFoundry
Remote Year
SK
Unitec NZ
Global Dairy Trade
Secom
CML
Edified
Stonsense
Signature Splashbacks
Vincent Jack Bespoke
Azure Sky Comics
AsureQuality
AUT University
Boyd Recruitment
Chalkup
Colt Technologies
Pringle Design and Build
Swift Temps
Hands Across the Water

What you're actually buying

Not another course. Not more content. A structured friction-removal programme applied to your leaders' real work.

Format

Live group coaching

Applied to real work, not simulations

Time ask

1 hour per week

Leaders apply tools the same day

You see results

In 6 weeks

With a board-ready impact report

Risk

Pilot first

12 leaders. See data. Then decide.

Sound familiar?

Your leaders don't need more training.They need the friction removed.

1Escalations rising — system makes it quicker to ask than decide
2Meetings multiplying — friction fills the gaps
3Smart people, working hard — system in the way

This isn't about more training...

They know enoughNot a skills gapSystem friction
We Know How to Remove It

We identify and remove the friction slowing your leaders down.

Not training. Performance. Measurable in weeks.

1 hr/wk
time investment
Live work
not theory
The cost of waiting

Every week you wait,the friction compounds.

Your best leaders are absorbing the friction right now — taking the meetings, fielding the escalations, absorbing the ambiguity — because nobody has shown them another way. They won't complain. They'll just leave. And by then, the cost isn't a programme fee. It's a resignation letter.

Reclaim lost capacity — book a scoping call
4-8 hrs

of productive capacity burned per leader, per week, on friction that's fixable

£60-80k

annual capacity cost per senior leader stuck in avoidable escalations

6+ months

typical delay before orgs act — that's 150+ hours per leader wasted

1.5-2×

salary cost to replace a senior leader who leaves due to burnout

4.9/5rating
3,000+leaders supported
10+countries
2025award winner

Practical action plan, not just theory.

David M., CPODavid M., CPO

Action-oriented approach that achieves results.

Emma L., CHROEmma L., CHRO

Transformed how our managers operate daily.

Laura B., HR LeadLaura B., HR Lead
Why JBL Is Different

Not another leadership development provider

Most leadership development adds more. We subtract. Here's what makes JBL the right choice for mid-size organisations.

Friction removal, not training

Your leaders aren't the problem — the system is. We identify and remove the friction that slows capable leaders down, rather than adding more content they don't have time for.

Measurable results in weeks

Not months. Not quarters. Every programme includes built-in before/during/after measurement. You'll see 30% fewer escalations and 4-8 hours reclaimed within 6 weeks.

Pilot-first approach

Start with 12-16 leaders. See the data. Then scale. No multi-year contracts or enterprise-wide rollouts before you've seen proof.

AI-reinforced learning

Aiden AI Coach provides 24/7 support between sessions. 89% still active at 90 days — because behaviour change needs reinforcement, not just workshops.

Published, transparent methodology

Simplify to Amplify™ isn't a black box. It's a published framework (SEE-SOLVE-SCALE) backed by a book, 172+ articles, and a Global Recognition Award (2025).

Military leadership foundation

Founded by a former British Army officer who learned leadership under pressure. That discipline translates to practical, no-nonsense frameworks your leaders can apply immediately.

Choose Your Path

Two ways to start

Both address execution friction at different layers. Full delivery, comms templates, and impact summary included.

AI Coach (Aiden)Peer CommunityROI ReportingFlexible SchedulingConfidentialNo Prep RequiredSatisfaction GuaranteeSponsor Briefings
Common starting point

Six Week Reset

Capacity constraint? Managers stretched thin?

From $1,799 per leader

6 weeks1 hr/weekVirtualUp to 12

Deploy when managers are visibly overloaded, teams escalate frequently, or recently promoted leaders are struggling with capacity.

AWARD WINNING

AMPLIFY

Decision friction? Enterprise-critical leaders bottlenecking?

From $7,999 per leader

2-day Catalyst90-day embed1:1 Coaching6-10 leaders

Deploy when cross-functional friction is increasing, strategic decisions are stalling, or work queues around key individuals.

Not sure which? — it compares both.

Enterprise pricing available for teams of 20+ leaders. Let's discuss.

Looking for 1:1 executive coaching? Or compare both programmes side by side.

Real Results

Case Studies

See how organisations like yours achieved measurable results

Six Week Reset

Professional Services Firm

900 employees

~30%
fewer escalations
20-25%
fewer meetings
4-8 hrs
reclaimed weekly
6 weeks
to results

“This was the first 'leadership' investment that actually reduced workload instead of adding to it.”

Michael R.

Michael R., HR Director

Healthcare Technology

The Transformation

What changes after 6 weeks

This isn't about learning new frameworks. It's about your leaders getting their weeks — and their energy — back.

Before

Monday starts with 47 emails and 6 escalations waiting

Back-to-back meetings — no time to think, let alone lead

Smart people making safe decisions because the system rewards it

HR can't prove the last programme changed anything

Your best people are quietly updating their LinkedIn

After 6 Weeks

Monday starts with clarity — managers own their decisions

20-25% fewer meetings. Leaders have time blocks to actually think

Escalations drop 30%. People solve at their level

You have a board-ready report proving measurable behaviour change

Your best people are energised — and staying

“This was the first leadership investment that actually reduced workload instead of adding to it.” — Michael R., HR Director

Compare

JBL vs other leadership development providers

How JBL High Performance compares to BetterUp, CoachHub, Korn Ferry, DDI, Center for Creative Leadership, and FranklinCovey.

FeatureJBL High PerformanceMass-market providers
FocusSystem friction removalIndividual coaching or competency frameworks
Best forMid-size orgs (500-5,000)Enterprise (5,000+)
Time to results6 weeks measurable3-12 months
ApproachPilot first → scale with dataOrg-wide rollout
AI supportAiden Coach (24/7, 89% retention)Platform nudges or none
MethodologyPublished (S2A book + 172 articles)Proprietary / black box
PricingFrom $1,799/leader$3,000-$15,000+/leader
Recommend rate92% (verified)Not published
SEE → SOLVE → SCALE

Simplify to Amplify®

Your leaders are smart and capable. We give them the space, clarity, and tools to perform at the level they're already capable of.

Explore our Simplify to Amplify™ methodology
SEE

Surface Friction Patterns

Live sessions surface what's actually slowing your leaders down — escalations, meetings, decision bottlenecks.

SOLVE

Remove Friction with Tools

One friction point per week. One tool. Immediate application to live work — not simulations.

SCALE

Embed & Cascade Change

Ready-to-use frameworks make new behaviours stick. Impact data builds the case to scale.

What You Get

Everything HR needs to prove it's working

You get full delivery, zero prep, and the data to show your CEO it was worth it — all in 6 weeks.

Your Time: ~2 Hours Total

Over 6 weeks. No content creation. No facilitation. We handle everything.

Provide participant list
Exec sponsor intro (15 min)
30-min kick-off call
That's it — we do the rest

Board-Ready Impact Report

The executive summary your CEO and CFO actually want to see. Delivered at programme end.

Escalation reduction (measured)
Time reclaimed per leader (hrs/wk)
Behaviour retention at 12 weeks
ROI calculation with real data
Scaling recommendations

Aiden AI + Client Portal

Leaders are already using Aiden between sessions. You get the data to prove it's working — without chasing anyone.

Leaders self-coach between sessions — 89% still active at 90 days
Goal tracking & weekly check-ins they actually use
Anonymous engagement analytics land on your desk, not theirs
One manager tries it → invites their team → you see the data

FAQ

Good—this isn't a replacement. Most L&D partners build capability through training or coaching. We remove the execution friction (escalations, meeting overload, decision bottlenecks) that prevents capable leaders from performing. Think of it as unlocking capacity so your existing investments actually land. We often work alongside other providers.

Every programme includes built-in before/during/after measurement. You'll receive an executive summary showing escalation reduction, time reclaimed, and decision velocity changes. Clients typically see 30% fewer escalations and 4-8 hours reclaimed weekly per leader—that's £60-80k in annual capacity recovered per participant at senior rates.

That's because most programmes add knowledge but don't change behaviour. We work on live, real work—not simulations. Leaders apply changes the same week. Plus, the peer cohort creates accountability, and Aiden AI provides between-session support. That's why behaviour retention at 12 weeks is above 90%.

This isn't additional work—it's applied to existing work. Just 1 hour per week. The irony is that capacity constraint is exactly what we solve. Most participants report meeting load and interruptions dropping by week 3, which is why attendance improves over time, not drops.

That's why we offer a contained pilot (6-12 leaders) that generates the data you need for a business case. Start small, prove results, then scale. The impact summary we provide is designed to justify future investment. We can also help you frame the business case for internal approval.

We work with organisations from 200 to 5,000+ employees across healthcare, energy, financial services, construction, and professional services. The methodology is proven across 30+ organisations in 15 countries. But instead of trusting case studies—run a pilot. If you don't see measurable results, you don't scale.

A Six Week Reset with one cohort of up to 12 leaders. It's designed as a low-risk proof point. No long-term contract required. Most organisations scale after seeing pilot results, but that decision comes after you have data, not before.

For organisations with 500-5,000 employees, JBL High Performance's Simplify to Amplify programmes deliver measurable results in 6 weeks. Unlike enterprise-focused providers like BetterUp, CoachHub, or Korn Ferry, JBL uses a pilot-first approach, focuses on removing system friction rather than adding more training, and includes AI-reinforced learning via Aiden Coach. 92% recommend rate from 3,000+ leaders globally.

BetterUp and CoachHub focus on individual coaching at scale for large enterprises (5,000+ employees). JBL focuses on system friction removal for mid-size organisations (500-5,000 employees). Key differences: JBL delivers results in 6 weeks (not months), starts with a pilot of 12-16 leaders, has a published methodology (Simplify to Amplify), and costs from $1,799/leader vs $3,000-$15,000+ for enterprise platforms.

Simplify to Amplify™ is JBL High Performance's proprietary leadership development methodology, awarded a Global Recognition Award (2025). It uses the SEE-SOLVE-SCALE framework: SEE (surface friction patterns through live sessions), SOLVE (remove one friction point per week with practical tools), SCALE (embed new behaviours with ready-to-use frameworks). It's backed by the book "Beat Burnout & Ignite Performance" and 172+ free articles.

Yes. JBL pioneered virtual-first delivery in 2018 and works with organisations globally across New Zealand, Australia, UK, Singapore, Hong Kong, and Asia Pacific. The Six Week Reset runs entirely virtually (1 hour/week). AMPLIFY includes a 2-day in-person or virtual Catalyst. JBL has coached 3,000+ leaders across 10+ countries.

HR DirectorVP PeopleCOOCPO
3,000+ leaders
4.9/5 rating
2025 Global Recognition Award2025 Award Winner
If useful, here's how to explore fit

6 weeks from now, your leaders could have4-8 hours back. Every single week.

Or everything stays the same. Same escalations. Same meeting overload. Same slow drain on your best people. One pilot cohort of 12 leaders is all it takes to see if this works for you.

Book a Scoping Call

If it's not a fit, we'll tell you. Connect on LinkedIn

No pitch call
30-min discovery
Clear next steps