For the CEO, GM or Head of Operations who signs off the spend in a business of 200 or more people

Your managers should be running the business,not running to you.

Good people, held back by friction. We find it and remove it.

Friction is the stalled decisions, fuzzy ownership and constant escalations that drag your managers back into the weeds, and drag you in with them. We find where it sits in your business, remove it on live work, and prove the change through their bosses' eyes, not self-scored surveys.

Take the Friction Finder Book a diagnostic

Nearly 3,500 managers so far8.75/10 from bosses on sponsoring againFriction Finder free, about 8 minutes. Diagnostic 30 minutes, no pitch.

How it works

1Take the Friction FinderAbout 8 minutes. See what friction costs you in hours and dollars.
2Book the friction diagnostic30 minutes with Jimmy. If it isn’t a fit, he’ll tell you.
3Run the Six Week ResetOne group of 6 to 12 managers, scored by their bosses at 90 days.

Not ready to book? Join the free monthly Friction Clinic.

We measure what others cannot

~4 hrs/wk

Reclaimed per manager

40%

More decisions at the right level

15%

Fewer escalations

8.75/10

"Would you sponsor again?"

NPS 67

From client sponsors. World-class is 70

Behaviour change corroborated by each manager's own boss, not self-reported. Pilot-first, no lock-in, board-ready impact data.

As featured in

Trusted by leaders at

Sound familiar?

Your managers don't need more training. They need less friction.

You hired well and invested in development, yet the organisation feels like it's rowing through treacle. Escalations keep landing on your desk and your best people are burning out. It isn't your people. It's friction, and it's fixable with the Simplify to Amplify^® method: one hour a week, applied to your managers' real work, with results in six weeks.

Want to see what it costs you? The Leadership Friction Finder puts a number on it, in hours and dollars, in about 8 minutes.

SEE

Find the friction

Managers learn to spot where friction hides inside complexity, then share that map with their teams.

SOLVE

Remove it at the source

One friction point a week. One playbook. Applied to real work the same day.

SCALE

Make it stick

New behaviours cascade through teams, and board-ready impact data builds the case to keep going.

Why this advisory is different

Big Four consultancies bring people but no proven method. Training providers bring content but no system. We bring all three: a method built from patterns across nearly 3,500 managers, an operator who has done the job, and Aiden, our AI coach, which keeps the method working after the sessions end. Aiden is included in AMPLIFY and an add-on to the Reset.

2025 & 2026 Global Recognition Award Winner

What clients say

How fast, how much, and will it last?

The questions every decision-maker asks, answered in participants' own words. The numbers are in our client case studies.

Amplify Leadership Live participants, in their own words.

Escalations down in 6 weeks

“JBL High Performance transformed how our leadership team operates. Within six weeks, we saw a measurable reduction in escalations and around four hours reclaimed weekly per leader. Completely different from traditional training.”

Rebecca Grover

General Manager, Talent & OD, SkyCity Entertainment Group

Results in 3 weeks

“Within three weeks, my managers stopped pulling me into decisions they could make themselves. That is when I knew it was working.”

Rachel T.

General Manager, Financial Services (600 staff)

One method. Two ways in.

Advisory engagements: start with proof, scale across the business.

Both run on Simplify to Amplify. One proves it works in six weeks. The other installs it across your operation.

Common starting point

Managers stretched thin? Escalations piling up?

One group. 6 weeks. Proof it works.

6 weeks · 1 hr/week · Virtual · 6 to 12 leaders

USD 12,500 for the group

A pilot at a fixed price. One group of 6 to 12 leaders, one hour a week for six weeks, scored by their own bosses at 90 days. Aiden AI coaching is available as an add-on. No long-term contract.

See how the Six Week Reset works

Award winning

Cross-functional friction? Strategic decisions stalling?

Enterprise transformation engagement

FromUSD 75,000scoped to the business

2-day catalyst · 90-day embed · 1:1 coaching · 6-10 leaders

For cross-functional complexity, stalling strategic decisions, or work that queues around key individuals. Installs Simplify to Amplify across teams, then hands every person Aiden as an ongoing private coach, included in the fee.

See how AMPLIFY works

Not sure which? That's what the free 30-minute friction diagnostic is for. Not ready to book? Come to the free monthly Friction Clinic.

Evidence, not opinion

Where does friction actually cost mid-market businesses? Our State of Leadership Friction 2026 report sets out what leaders told us, and every week The High Performance Leader podcast talks it through with the people living it.

Common questions

Frequently asked questions

We already have a leadership development partner. How is JBL different?

Most leadership partners build capability through training or coaching. JBL clears the friction that is stalling your managers: escalations, meeting overload, decision bottlenecks. We use Simplify to Amplify, a method built from actually running teams under pressure, deliver it human-led, and scale it through Aiden, our AI coach, so the change sticks after the engagement ends. We often work alongside other providers rather than replacing them.

What ROI can we expect?

Every engagement includes built-in before, during and after measurement. Clients typically see fewer escalations and ~4 hrs/week reclaimed per leader, with behaviour change confirmed by each manager's own boss at 90 days. You receive an executive summary showing escalation reduction, time reclaimed and decision velocity changes.

We have tried leadership programmes before and they did not stick. Why would this be different?

Most programmes add knowledge but do not change behaviour. JBL works on live, real work, not simulations. Managers apply changes the same week and start clearing friction instead of escalating it. The peer cohort creates accountability, and participants consistently report sustained behaviour change at 90 days.

What is the minimum commitment?

One Six Week Reset: a single cohort of 6 to 12 leaders for USD 12,500, whatever the cohort size. It is priced for the cohort, not per person.

Is it priced per person?

No. The fee covers the cohort, from 6 to 12 leaders. The price is the same whether you bring 6 or 12.

How do we get started?

Start with a free 30-minute friction diagnostic. We assess fit, discuss your current constraints, and recommend whether a Six Week Reset pilot or the AMPLIFY engagement makes more sense. If we are not the right fit, we tell you quickly.

Still have questions? Book a free 30-minute friction diagnostic and we will answer them live.

Nearly 3,500 managers transformed4.92/5 rating

2025 & 2026 Award Winner

6 weeks from now, the friction could be gone.Your managers making the decisions. Your best people staying.

Not a new org chart, not a restructure. A method built from doing the job, proven with one pilot group before you commit to more.

Take the Friction Finder Book a diagnostic

Free 30-minute friction diagnostic with Jimmy. If it's not a fit, he'll tell you. Not ready? Join the monthly Friction Clinic.