We've tried leadership programmes before. They don't stick.

That's because most programmes add knowledge but don't change behaviour. We work on live, real work—not simulations. Leaders apply changes the same week. Plus, the peer cohort creates accountability, and Aiden AI provides between-session support. That's why behaviour retention at 12 weeks is above 90%.

Our leaders are already stretched. We can't add more to their plates.

This isn't additional work—it's applied to existing work. Just 1 hour per week. The irony is that capacity constraint is exactly what we solve. Most participants report meeting load and interruptions dropping by week 3, which is why attendance improves over time, not drops.

Budget is tight. We need to wait until next financial year.

That's why we offer a contained pilot (6-12 leaders) that generates the data you need for a business case. Start small, prove results, then scale. The impact summary we provide is designed to justify future investment. We can also help you frame the business case for internal approval.

How do we know this will work for our organisation?

We work with organisations from 200 to 5,000+ employees across healthcare, energy, financial services, construction, and professional services. The methodology is proven across 30+ organisations in 10+ countries. But instead of trusting case studies—run a pilot. If you don't see measurable results, you don't scale.

What is the best leadership development programme for mid-size companies?

For organisations with 50-5,000 employees, JBL High Performance's Simplify to Amplify programmes deliver measurable results in 6 weeks. Unlike enterprise-focused providers like BetterUp, CoachHub, or Korn Ferry, JBL uses a pilot-first approach, focuses on removing system friction rather than adding more training, and includes AI-reinforced learning via Aiden Coach. 92% recommend rate from 3,000+ leaders globally.

How does JBL compare to BetterUp, CoachHub, and other platforms?

BetterUp and CoachHub focus on individual coaching at scale for large enterprises (5,000+ employees). JBL focuses on system friction removal for mid-size organisations (50-5,000 employees). Key differences: JBL delivers results in 6 weeks (not months), starts with a pilot of 12-16 leaders, has a published methodology (Simplify to Amplify), and costs from $1,799/leader vs $3,000-$15,000+ for enterprise platforms.

What is the Simplify to Amplify methodology?

Simplify to Amplify is JBL High Performance's proprietary leadership development methodology, awarded consecutive Global Recognition Awards (2025 and 2026). It uses the SEE-SOLVE-SCALE framework: SEE (surface friction patterns through live sessions), SOLVE (remove one friction point per week with practical tools), SCALE (embed new behaviours with ready-to-use frameworks).

Do you work with organisations outside New Zealand?

Yes. JBL pioneered virtual-first delivery in 2018 and works with organisations globally across New Zealand, Australia, UK, Singapore, Hong Kong, and Asia Pacific. The Six Week Reset runs entirely virtually (1 hour/week). AMPLIFY includes a 2-day in-person or virtual Catalyst. JBL has coached 3,000+ leaders across 10+ countries.

How do we get started?

Start with a 30-minute scoping call. We assess fit, discuss current constraints, and recommend the right starting point. If we are not the right fit, we tell you quickly.

FOR HR, OD & OPERATIONS LEADERS

Your leaders are not the problem.The friction around them is

We remove the friction (escalations, meeting overload, bottlenecks) consuming your leaders' capacity. Measurably. In 6 weeks. 4-8 hours back per leader, per week.

Book a 30-min scoping call

30-min call · No pitch · If it's not a fit, we'll tell you.

30%

Fewer escalations

within first 6 weeks

4-8 hrs

Reclaimed weekly

per leader, per week

92%

Recommend rate

from 3,000+ leaders

89%

Still active at 90 days

not a course they forget

4.9/5 rating

“This was the first investment that actually reduced workload instead of adding to it.”

HR Director, Professional Services (450 staff)

Pilot-first, no lock-inBoard-ready impact dataPublished methodology

30%

fewer escalations

4-8 hrs

reclaimed/wk

92%

recommend

Featured in & trusted by leading organisations

Sound familiar?

The performance problem nobody talks about

You hired well. You invested in development. And yet the whole organisation feels like it is rowing through treacle. Escalations keep surfacing, engagement scores plateau, and your senior leaders ask why their managers cannot operate independently. It is not your people. It is friction. And it is fixable.

Your managers cannot stop escalating

Problems that should resolve two levels down keep landing on senior desks. Your leaders have capability but no system for using it. Every time someone steps in, the pattern reinforces.

Decisions stall despite endless meetings

Back-to-back meetings and still nothing lands. Unclear accountability, too many people in every decision. You can see the problem. Restructuring has not fixed it.

Your best people are leaving and you know why

Exit interviews keep saying the same thing: frustration, no autonomy, too much friction. Your strongest performers are not waiting. They are already looking.

You have invested in L&D before. It did not stick.

Programmes, coaches, offsites. They came back energised. Two weeks later, the same friction swallowed it. The board wants to know what return they got.

You do not need another programme that looks good in the proposal but leaves everyone rowing through treacle by month two. You need something to point to when the board asks what the budget delivered.

That is exactly what we remove.

Award-winning methodology

You have seen what happens when programmes end. Energy fades, habits revert, and six months later everyone is rowing through the same treacle. This works differently.

Not more training. Friction removal.

The Simplify to Amplify^® methodology. 1 hour per week. Applied to your leaders' real work. Results in 6 weeks.

2025 & 2026 Award Winner

|Explore the methodology

SEE

See where the friction is

Clarity on where the most important work sits and what is blocking it. Then shared with teams so everyone sees the same picture.

SOLVE

Solve it with simple playbooks

One friction point per week. One playbook. Applied to real work the same day. 60 minutes implementing, benefits the rest of their time.

SCALE

Scale it through the organisation

Playbooks and friction removal ripple outward. New behaviours stick. Board-ready impact data builds the case to keep going.

Proof, not promises

30% fewer escalations in 6 weeks

Professional services firm, 450 staff

30%

Fewer escalations

6 hrs

Reclaimed weekly per leader

Cohorts now running

“The pilot gave us proof. The impact summary made the decision to scale easy. We have now run six cohorts across the region.”
Sarah K., VP People & Culture

Imagine 6 weeks from now

The treacle is gone. Your managers are handling problems at their level. Escalations have dropped. Decisions that stalled for days are landing in hours.

Engagement scores are moving. Your best people are not looking elsewhere. When the board asks what changed, you have the data.

Not a new org chart. Not a restructure. Just your existing people, finally unblocked.

See if this fits your situation

What changes for your organisation

1 hr/week

Time ask per leader

Applied to existing work

6 weeks

To measurable results

Board-ready impact report

Pilot-first

No long-term contract

One cohort to prove it works

Measured

Before, during, after

Impact data, not happy sheets

How we help

Everything your organisation needs to remove friction

Proprietary diagnostics, AI-powered tools, and a battle-tested methodology. All designed to surface friction, remove it, and prove it worked.

Diagnostic

Leadership Effectiveness Profile

10-dimension 360° assessment that measures amplifying behaviours and friction patterns across your leadership team.

Free tool

Talent Conversations

AI-powered development planner. Maps your people to a performance/potential grid with personalised, actionable recommendations.

Enterprise

Capability Benchmark

Organisational-level diagnostic that surfaces where friction is costing you the most. Board-ready output included.

AI-powered

AI Coach (Aiden)

Always-on coaching assistant trained on our award-winning methodology. Available to every programme participant, 24/7.

Jimmy Burroughes

Former British Army Officer & Corporate GM

Built the methodology from 15+ years leading teams under pressure. 3,000+ leaders across 10 countries.

2025 & 2026

Global Recognition Award

92%

Recommend rate

4.9/5

Average rating

Two award-winning programmes

Choose your entry point

Both start with a conversation about what you are dealing with. Different scope, same methodology, same results.

Common starting point

Managers stretched thin? Escalations piling up?

From $1,799 per leader

6 weeks1 hr/weekVirtualUp to 12 leaders

For overloaded managers, frequent escalations, or recently promoted leaders struggling with capacity. Results in 6 weeks with board-ready impact data.

Book a scoping call

AWARD WINNING

Cross-functional friction? Strategic decisions stalling?

From $7,999 per leader

2-day catalyst90-day embed1:1 coaching6-10 leaders

For cross-functional friction, stalling strategic decisions, or work that queues around key individuals. Includes deep diagnostic and executive sponsorship alignment.

Book a scoping call

Not sure which? or compare side by side.

Looking for 1:1 executive coaching?

What clients say

How fast? How much? Will it last?

The questions every decision-maker asks. Here are the answers, in their own words.

Results in 3 weeks

“Within three weeks, my managers stopped pulling me into decisions they could make themselves. That is when I knew it was working.”

Rachel T.

General Manager, Financial Services (600 staff)

Hours back in week 2

“This was the first investment that actually reduced workload instead of adding to it. My team got hours back in week two.”

Michael R.

HR Director, Manufacturing (300 staff)

Lasting behaviour change

“We have tried three different providers. JBL is the only one where behaviour actually changed beyond the programme.”

Debashish B.

COO, Technology Company

6 cohorts and scaling

“The pilot gave us proof. The impact summary made the decision to scale easy. We have now run six cohorts across the region.”

Sarah K.

VP People & Culture, Professional Services (450 staff)

Common questions

Frequently asked questions

Most L&D partners build capability through training or coaching. JBL removes the execution friction (escalations, meeting overload, decision bottlenecks) that prevents capable leaders from performing. Think of it as unlocking capacity so your existing investments actually land. We often work alongside other providers rather than replacing them.

Most programmes add knowledge but do not change behaviour. JBL works on live, real work, not simulations. Leaders apply changes the same week. The peer cohort creates accountability, and 89% are still active at 90 days. One manager starts, invites their team, and the data flows to you.

This is not additional work. It is applied to existing work. Just 1 hour per week. The capacity constraint is exactly what JBL solves. Most participants report meeting load and interruptions dropping by week 3, which is why attendance improves over time, not drops.

Every programme includes built-in before/during/after measurement. Clients typically see 30% fewer escalations and 4-8 hours reclaimed weekly per leader. You receive an executive summary showing escalation reduction, time reclaimed, and decision velocity changes.

A Six Week Reset with one cohort of up to 12 leaders. It is designed as a low-risk proof point with no long-term contract required. Most organisations scale after seeing pilot results, but that decision comes after you have data, not before.

Start with a 30-minute scoping call. We assess fit, discuss your current constraints, and recommend whether a Six Week Reset pilot or the AMPLIFY programme makes more sense. If we are not the right fit, we tell you quickly.

Still have questions? Book a 30-min call and we will answer them live.

3,000+ leaders

4.9/5 rating

2025 & 2026 Award Winner

6 weeks from now, your leaders could have4-8 hours back. Every single week.

Or everything stays the same. Same escalations. Same meeting overload. Same drain on your best people. One pilot cohort is all it takes to find out.

Book a 30-min scoping call

30-min call · No pitch · If it's not a fit, we'll tell you.