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Keynote speaker · Workshop leader · Podcast guest

For leaders tired of being the bottleneck in their own business

Jimmy Burroughes is an ex-British Army officer and corporate GM who helps the people running operations-heavy businesses get decisions back to the right level.

Audiences leave with one thing they will stop doing on Monday morning.

Nearly 3,500

Leaders coached

10+

Countries

4.92 / 5

Rated by leaders

2025 · 2026

Global Recognition Award

nearly 3,500 managers transformedNPS 6792.5% recommend10+ countries
Six talks

Sessions Built on What Keeps Your Audience Up at Night

Each talk opens with a problem your leaders will recognise straight away, and ends with one thing they can act on the next morning. Every session is built on the award-winning Simplify to Amplify® method and tuned to your audience, sector and event goals.

“Why does everything still land on my desk?”

Stop Being the Help Desk

Getting decisions back to the people who should make them, starting with the question that changes everything: what do you suggest?

They leave with

Three decisions to hand back

“My managers are flat out. So why isn’t anything moving?”

Busy Is Not a Strategy

Firefighting, back-to-back meetings and work that never gets done. What to stop, slow down or swap.

They leave with

What to stop doing on Monday

“I promoted my best operator and lost my best operator.”

The Promotion Trap

Why great doers become bottlenecks, and the shift from fisherman to amplifier.

They leave with

A way to spot it in their own team

“I can’t take a week off without the phone ringing.”

Take the Week Off

Building a leadership team that can run the place without you, with clear decision limits and named cover.

They leave with

A hand-off plan for one area

“We spent a fortune on leadership training. What changed?”

Training Didn’t Stick. Now What?

Why most development fades by Friday, and how to tell a skills gap from a system problem.

They leave with

A test for their next programme

“I’m running on empty, and so is my team.”

Running Hot

Spotting burnout before it walks out of the door, from the author of Beat Burnout, Ignite Performance.

They leave with

The five early warning signs

Built for your event

Or a Custom Talk, Built Around Your Needs

Have a specific challenge, theme or outcome in mind? Jimmy will design a session aligned with the Simplify to Amplify® method and the exact conversation your leaders need to have, tuned to your industry, audience and event goals.

Design My Talk
Scored by participants’ own bosses at 90 days

What the Work Produces

Not a feedback form filled in on the day. These results were scored by the managers’ own bosses, ninety days later, at a 1,500-person New Zealand food manufacturing business.

15%

fewer escalations reaching the exec

~4 hrs

a week back per manager

40%

more decisions settled at the right level

8.75/10

bosses would fund another group

Across participants overall: 92.5% would recommend, net promoter score 67.

The method

Simplify to Amplify®

The three stages every overloaded leader moves through, and the memorable picture your audience takes home.

1Stage one

The Village Fisherman

Up before everyone, out in all weathers, catching every fish personally. Heroic, and the reason nothing scales.

2Stage two

The Icebreaker

Clearing the path for the team instead of doing their work, so decisions start moving without them.

3Stage three

The Amplifier

Multiplying what the team can do. The business runs, and the leader finally leads.

Why audiences remember him

Operator Credibility, a Method That Scales, and Results Scored by the Bosses

Jimmy started as a British Army officer, where he learned that ambiguity gets people killed. As a GM of an eight-figure business he learned it does something almost as costly: it wears good managers out. He founded JBL High Performance in 2017 to fix the system around them.

His talks are practical, direct and built for leaders who are tired of theory that does not survive Monday morning.

30organisations, including Bank of America, Samsung and Lego
2books: Beat Burnout, Ignite Performance and Escape the Multitasking Trap
52podcast episodes, top 10% globally
180+articles on leadership and performance
What leaders say

Behaviour That Changed Beyond the Programme

“Within six weeks, we saw a measurable reduction in escalations and around four hours reclaimed weekly per leader.”
Rebecca Grover
GM Talent & OD, SkyCity
“Within three weeks, my managers stopped pulling me into decisions they could make themselves.”
GM
Financial Services, 600 staff
“We have tried three different providers. JBL is the only one where behaviour actually changed beyond the programme.”
COO
Technology
“The first investment that reduced workload instead of adding to it.”
Operations Director
Manufacturing, 300 staff

Formats

  • Keynote - 30 to 60 minutes
  • Half-day workshop - Interactive, tools-based
  • Panel or fireside - Moderated or expert contributor
  • Virtual - 60 to 90 minutes, all platforms
  • Podcast guest - Remote-ready audio and video

A strong fit for

  • CEO and founder peer groups
  • Manufacturing, logistics and construction associations
  • HR and L&D conferences
  • Leadership offsites
  • Chamber and industry events

Keynotes and workshops start from $8,000. Final fee depends on format, location, and duration.

Book Jimmy for Your Event
Podcast guest

Prefer to Hear Jimmy in Conversation?

Jimmy hosts The High Performance Leader, ranked in the top 10% of podcasts globally, and appears as a guest on shows worldwide covering leadership, burnout and high performance. Browse the conversations, or invite Jimmy on your own show.

Speaking Engagement FAQs

What topics does Jimmy speak on?
Jimmy has six signature talks: Stop Being the Help Desk, Busy Is Not a Strategy, The Promotion Trap, Take the Week Off, Training Didn’t Stick, Now What?, and Running Hot. He also designs a custom talk aligned with the Simplify to Amplify method around your specific challenge, audience and event goals.
Does Jimmy speak at virtual events?
Yes. Jimmy regularly delivers virtual keynotes, workshops and panels for global audiences. He has presented for organisations across 10+ countries and is comfortable on all major virtual event platforms.
What is the typical format and duration?
Keynotes run 30 to 60 minutes. Jimmy also delivers half-day workshops, panels and fireside chats, and virtual sessions of 60 to 90 minutes. Format and duration are tailored to your event.
What results can audiences expect?
Audiences leave with one thing they will stop doing on Monday morning. At a 1,500-person food manufacturing business, managers got around four hours a week back and escalations fell 15 percent within 90 days, as scored by their own bosses. Across participants, 92.5% would recommend, with a net promoter score of 67.
How do I book Jimmy for my event?
The easiest way is to book a call. We will discuss your event goals, audience, timing and format, then provide a tailored proposal.
What audiences is Jimmy best suited for?
Jimmy is a strong fit for CEO and founder peer groups, manufacturing, logistics and construction associations, HR and L&D conferences, leadership offsites, and chamber and industry events. His content resonates most with GMs, senior leaders and leadership teams in operations-heavy businesses.