We already have a leadership development partner.

This is not a replacement. Most partners build capability through training or coaching. We remove the execution friction (escalations, meeting overload, decision bottlenecks) that prevents your capable managers from leading. Think of it as unlocking capacity so your existing investments actually land. We often work alongside other providers.

What's the ROI? How do we prove value to the board?

Every engagement includes built-in before/during/after measurement. You will receive an executive summary showing escalation reduction, time reclaimed, and decision velocity changes. Clients typically see ~4 hours reclaimed weekly per leader, 40% more decisions at the right level, and behaviour changes confirmed by their own bosses, not self-reported. 8.75/10 would sponsor again.

We've tried leadership programmes before. They don't stick.

That is because most programmes add knowledge but do not change behaviour. We work on live, real work, not simulations. Your managers apply changes the same week. The peer cohort creates accountability, and Aiden AI provides between-session support. That is why behaviour retention at 12 weeks is above 90%.

Our leaders are already stretched. We can't add more to their plates.

This is not additional work. It is applied to existing work. Just 1 hour per week. The irony is that capacity constraint is exactly what we solve. Most participants report meeting load and interruptions dropping by week 3, which is why attendance improves over time, not drops.

Budget is tight. We need to wait until next financial year.

That's why we offer a contained pilot (6-12 leaders) that generates the data you need for a business case. Start small, prove results, then scale. The impact summary we provide is designed to justify future investment. We can also help you frame the business case for internal approval.

How do we know this will work for our organisation?

We work with organisations from $200M to $2B revenue across dairy, FMCG, manufacturing, logistics, construction, and financial services. The methodology is proven across 30+ organisations in 10+ countries. But instead of trusting case studies, run a pilot. If you do not see measurable results, you do not scale.

What's the minimum commitment?

A Six Week Reset with one cohort of up to 12 leaders. It's designed as a low-risk proof point. No long-term contract required. Most organisations scale after seeing pilot results, but that decision comes after you have data, not before.

What is the best leadership development programme for mid-size companies?

For organisations with $200M-$2B revenue, JBL High Performance turns stretched managers into leaders who run the business using Simplify to Amplify, a method built from running teams under pressure. Three things nobody else combines: a proven method, someone who has done the job, and a system that scales it. Pilot-first, no long-term contract. 3,000+ managers transformed. 92.5% recommend rate. Not training, not consulting.

How does JBL compare to BetterUp, CoachHub, and other platforms?

Training sells a course. Consultants do it for you. JBL makes your own managers capable of running it themselves, for good. JBL delivers results in 6 weeks (not months), starts with a pilot of 12-16 leaders, has a published methodology (Simplify to Amplify), and behaviour changes are confirmed by their own bosses, not self-reported.

What is the Simplify to Amplify methodology?

Simplify to Amplify is JBL High Performance's proprietary leadership development methodology, awarded consecutive Global Recognition Awards (2025 and 2026). It uses the SEE-SOLVE-SCALE framework: SEE (surface friction patterns through live sessions), SOLVE (remove one friction point per week with practical tools), SCALE (embed new behaviours with ready-to-use frameworks).

Do you work with organisations outside New Zealand?

Yes. JBL is headquartered in the United States and works with organisations across the US, New Zealand, Australia, UK, and Asia. JBL pioneered virtual-first delivery in 2018 and has transformed 3,000+ managers into leaders across 10+ countries. The Six Week Reset runs entirely virtually (1 hour/week). AMPLIFY includes a 2-day in-person or virtual Catalyst.

Is JBL High Performance related to JBL speakers?

No. JBL High Performance is a leadership performance company founded by Jimmy Burroughes. JBL stands for Jimmy Burroughes Leadership. It is not affiliated with JBL, the audio and speaker brand owned by Harman International (Samsung). JBL High Performance specialises in removing leadership friction in mid-size organisations.

How do I reduce escalations in my management team?

Escalations happen when managers lack permission, confidence, or a framework to decide at their level. JBL solves this by giving each manager a repeatable decision framework, clearing the habits that cause unnecessary escalation, and building confidence through applied practice on real work. Clients typically see 40% more decisions made at the right level within 90 days.

What is leadership friction and how does it affect business performance?

Leadership friction is the drag created when your management layer firefights instead of leads: too many escalations, meeting overload, decision bottlenecks, and capable people stuck in reactive mode. It costs organisations ~4 hours per leader per week in lost capacity. JBL removes this friction using the Simplify to Amplify method.

How long does it take to see results from a leadership development programme?

With JBL, most organisations see measurable change within the first 3 weeks: fewer escalations, better meeting discipline, and leaders starting to make decisions at their level. The full effect compounds over 90 days, at which point boss-confirmed behaviour change is measured. This is significantly faster than traditional 6-12 month programmes.

What is an AI leadership coach?

Aiden is JBL High Performance's AI leadership coach. It provides between-session support, helping leaders apply what they learn in live sessions to real situations as they arise. Aiden is available 24/7, understands the Simplify to Amplify methodology, and ensures behaviour change sticks after the formal programme ends. It scales coaching support without scaling cost.

Paid diagnostic for individuals and teams

Find the friction slowing good people down, and clear it.

You have capable people doing good work. This diagnostic pinpoints where friction quietly steals time and momentum, in your own role and across your team, then shows you exactly where to focus first.

Start the diagnostic from $99

Full colour-coded reportAI debrief with AidenTeam friction map

3,000+ managers transformed|NPS 67|92.5% recommend|10+ countries

Friction, not effort, is usually the real constraint

When work feels heavy, it is rarely because people are not trying hard enough. It is because decisions loop, approvals stack up, handovers snag and too much still runs through one or two people. That friction is invisible day to day, but it adds up to lost hours and stalled momentum.

This diagnostic makes the friction visible and specific, so you can remove it deliberately rather than working around it.

What it looks at

Ten dimensions of internal friction, plus a separate outward view. Each person answers on their own role, then separately on the friction they observe around them.

Decision Clarity

How cleanly decisions get made and stick, without looping back for sign-off.

Team Multiplication

How well the load is shared so good people can do their best work.

Strategic Bandwidth

How much room there is to think ahead rather than firefight.

Authentic Authority

How confidently people lead from their own judgement.

Adaptive Execution

How smoothly plans turn into action when things change.

Growth Mindset

How readily the team learns, adjusts and improves.

Over-Control

Where holding on too tightly is creating a bottleneck.

Defensiveness

Where protecting position gets in the way of progress.

Approval Dependency

Where waiting for permission slows momentum.

Protective Withdrawal

Where stepping back quietly stalls the work.

Outward Friction

A separate block where each person diagnoses the friction they see in the wider system: the handovers, tools, meetings and ways of working that sit beyond any single role. This is what turns individual insight into a shared team picture.

What you get

A full, colour-coded report

The same premium report structure as our Leadership Effectiveness Profile, with a friction map, dimension scores and clear priorities.

Self and outward view

Each person looks honestly at their own role and separately diagnoses the friction they observe in the systems and ways of working around them.

An AI debrief with Aiden

Aiden walks each person through their results in plain language and turns them into two or three practical next steps.

Team friction map

Buy for a team and see where friction concentrates across everyone, framed to open supportive conversations, never to rank people.

Micro-experiments

Small, specific changes to try over 24 hours, 7 days and 30 days so momentum builds quickly.

3 months of Aiden access

Keep the conversation going as people act on what the diagnostic surfaces.

A look inside your report

Every diagnostic produces a full, colour-coded report. Here is a real sample so you can see exactly what you get before you begin. Each dimension shows the data, what it suggests, and what it means for you and the business.

A personalised cover

Your overall friction score at a glance.

Your circular profile

All eleven capabilities mapped in one view.

Dimension scores

Every dimension and sub-dimension, scored.

Amplifying and friction balance

How your strengths and friction stack up.

What it means for the business

Each dimension explained, with the business impact spelled out.

Sample shown for illustration. Your report is generated from your own responses.

For an individual

See where friction sits in your own role, get a full report and an AI debrief, and leave with two or three specific changes to try this week.

From $99

Start your diagnostic

For a team

Everyone completes their own diagnostic, and you get a combined team friction map showing exactly where friction concentrates and where to focus first.

From $99 per person

Add every team member at checkout.

Set up your team

Common questions

What makes this diagnostic worth it?

It goes deep. 40 questions across ten dimensions of internal friction, a separate outward-observation view so you can see friction in the wider system, a full colour-coded report, an AI debrief with Aiden and, for teams, a combined friction map that shows exactly where to focus first.

Can I buy it for my whole team?

Yes. Choose the team option at checkout and add each person. Everyone completes their own diagnostic, and you get a team friction map showing where to focus first.

Does it judge whether people are performing?

No. It starts from the belief that you have capable people doing good work. It looks for the friction getting in their way, so you can clear the path rather than push harder.

How long does it take to complete?

About 15 to 20 minutes per person. It is best done in a quiet moment where honest reflection is easy.

Clear the path for your people

Stop working around the friction and start removing it. Find out exactly where it sits in about 20 minutes.