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Seth McColley and Jimmy Burroughes in conversation

Live on Zoom · 60 minutes · First session free

The Anteroom

One live hour with peers on a question that keeps owners and leaders up at night.

Virtual sessions for owners and leaders of $10M to $30M businesses. Each one takes a single question, works it through with Seth, Jimmy and a small group of peers, and hands you a field-tested playbook to use the same afternoon.

Next up, Thu 3 Dec: If you were unavailable tomorrow, what would break?

  • 60 minutes
  • Live on Zoom
  • Cameras on, not recorded
  • First session free
Hosted by
Seth McColley & Jimmy Burroughes
Next session
Thu 3 Dec · 12:00 CT
Price
First session free · then $17

Sound familiar?

The worries that never make the agenda.

Each session takes one of them, puts it on the table with peers who carry the same weight, and gives you a practical way to move it this week.

A field-tested playbook, every session.One-page tools Jimmy uses with managers, worked through live. You keep the PDF.

  1. 01

    You're expected to have all the answers, and there's no one to check yours with.

  2. 02

    The important work keeps losing to the urgent. Interruptions and firefighting eat the day.

  3. 03

    The board wants you closer to the detail. Your name is on the door, so when it really counts, it lands on you.

  4. 04

    There's nobody at work you can say any of this to. So it keeps you up at night.

  5. Find the session for yours

How a session runs

One hour. One question. One thing to do this week.

  1. 10

    minutes to frame it

    A timely example that puts the question on the table.

  2. 35

    minutes of peers and practice

    Discussion from real experience, then one of the Amplify playbooks, worked through live.

  3. 1

    thing to do this week

    You leave with the playbook PDF and one action, not a page of notes.

  • Cameras on

    A real conversation, not a webinar.

  • Not recorded

    So people can speak candidly.

  • Owners and leaders only

    Peers running businesses your size.

  • Playbook included

    The PDF comes with every session.

Is it for you?

Built for owners and leaders who carry the weight.

It's for you if

  • You own or run a $10M to $30M business, or a P&L that size.
  • The big calls still come back to you, and you want that to change.
  • You would rather think out loud with peers than sit through a webinar.

It's not for you if

  • You want a recording to watch later. Sessions are live and not recorded.
  • You are looking to sell to the room. Nobody pitches, including us.
  • You want a lecture. Most of the hour is peers and practice.

The winter series

Five questions keeping owners and leaders up at night.

Book one or all five. All times Central. You get a confirmation straight away and your Zoom link before the session. The dark cards show where The Room's two days in Frisco fall.

The series pass · optional

Come to all 5, with the same group each time.

One hour helps. Coming back is where it compounds. The owners and leaders who book the whole series see the same faces each session, hear how last month's fix went, and get to know people facing the same questions. By the next Room, it is a group you know.

  • Thu 3 Dec · free
  • Thu 10 Dec
  • Thu 7 Jan
  • Thu 14 Jan
  • Thu 28 Jan
Save $11

$57

All 5 sessions, instead of $68 booked one by one

Thu

3

Dec · 12:00 CT

Everything runs through you · Start here, free

If you were unavailable tomorrow, what would break?

The business still leans on you for the calls that matter, and you are not sure your number two could hold it. Find out which of the three leader roles you are actually playing, and what to hand over first.

You leave with your leader-role check, the layer you keep slipping into, and a DONE handover for one decision you should not still own.

The playbooks behind this session

  • Amplify playbook 26: Your role as a leaderWorked live

    Playbook 26

    Your role as a leader

    Name the role you play today: village fisherman, icebreaker or amplifier.

  • Amplify playbook 29: Three layers: stay in yours

    Playbook 29

    Three layers: stay in yours

    See how much of your week goes on other people’s layer of the work.

  • Amplify playbook 25: Delegate so it gets DONE

    Playbook 25

    Delegate so it gets DONE

    Hand one decision over with a clear finish line, so it stays handed over.

Hosted by Seth and Jimmy

Your first session

Free

60 places · 60 minutes

Thu

10

Dec · 12:00 CT

Firefighting

Revenue is growing. Why isn’t profit, or your freedom?

Growth has added work faster than margin, and the same fires keep coming back to your desk. Most of it is friction in how work moves, not people who can’t or won’t.

You leave with your own friction map, the cause behind your top three fires, and one fix to test for 30 days.

The playbooks behind this session

  • Amplify playbook 30: The Friction MapWorked live

    Playbook 30

    The Friction Map

    Find why the same approvals and fires still route through you.

  • Amplify playbook 2: Skill, will, blind spot or friction

    Playbook 2

    Skill, will, blind spot or friction

    Sort the real cause of each repeat fire before you hire or train.

  • Amplify playbook 3: PVC: where to spend my time and energy

    Playbook 3

    PVC: where to spend my time and energy

    Filter where your hours go, so growth stops eating your week.

Hosted by Seth and Jimmy

$17

60 places · 60 minutes

Thu

7

Jan · 12:00 CT

Decisions

Who really decides? Stop the big calls coming back to you.

The board wants you involved, your name is on the door, and nobody else is quite sure what they can decide. So everything comes back up.

You leave with a who-decides map for your top five recurring decisions, the decision mode for each, and a way through the one that’s stuck.

The playbooks behind this session

  • Amplify playbook 13: RACI: who decides?Worked live

    Playbook 13

    RACI: who decides?

    Put one name on each recurring decision, so it stops bouncing back to you.

  • Amplify playbook 21: Four decision modes

    Playbook 21

    Four decision modes

    Say which mode a call is in, so people stop waiting for you or feeling overruled.

  • Amplify playbook 15: The decision bowtie

    Playbook 15

    The decision bowtie

    Unstick the decision that keeps landing back on your desk.

Hosted by Seth and Jimmy

$17

60 places · 60 minutes

Thu

14

Jan · 12:00 CT

The 2027 plan

Your 2027 on one page, before other people’s priorities fill it.

January is already filling up with everyone else’s urgent. Decide the few things that matter this year and what would make them fail.

You leave with your year on a page, what you’ll drop to make room, and a ten-minute pre-mortem.

The playbooks behind this session

  • Amplify playbook 62: Your year on a pageWorked live

    Playbook 62

    Your year on a page

    Nine lines, one page: the few things that matter in 2027.

  • Amplify playbook 9: The four boxes

    Playbook 9

    The four boxes

    Decide what to achieve, preserve, avoid and drop before you add anything.

  • Amplify playbook 23: The pre-mortem

    Playbook 23

    The pre-mortem

    Find what would make the plan fail while you can still change it.

Hosted by Seth and Jimmy

$17

60 places · 60 minutes

21–24

Jan

2027 · 2 days

Where the series leads

The Room: two days in Frisco, 21 to 24 January

Two days in person at Stonebriar Country Club, Frisco, within the 21 to 24 January window. Twelve seats, by application. Your exact two days are confirmed in writing before any seat is offered.

The Anteroom sessions before it work on the same questions in 60 minutes. The Room gives twelve owners and leaders two days on them, with conversations curated around the issues they share.

By application

12 seats · in person

Request a fit conversationSee The Room

Thu

28

Jan · 12:00 CT

What it costs you

What’s keeping you up at night, and what is it costing you?

The pressure you carry doesn’t stay at work. Spot the early signs of running on empty, and build the fifteen minutes a week that stops it piling up.

You leave with your burnout check, your early-warning signs under pressure, and a 15-minute weekly think in your diary.

The playbooks behind this session

  • Amplify playbook 8: Burnout: spot it, refill itWorked live

    Playbook 8

    Burnout: spot it, refill it

    Spot the early signs of running on empty, in you or your team.

  • Amplify playbook 55: Wizard versus lizard

    Playbook 55

    Wizard versus lizard

    Catch yourself reacting under pressure before it costs you.

  • Amplify playbook 5: The 15-minute weekly think

    Playbook 5

    The 15-minute weekly think

    Build the fifteen minutes a week that stops it piling up.

Hosted by Seth and Jimmy

$17

60 places · 60 minutes

Dates TBC

Apr

2027 · 2 days

Then the next quarter

The next Room, April 2027

The next quarterly Room. Dates to be confirmed. A new Anteroom series runs in the weeks before it.

The pattern repeats each quarter: a run of Anteroom sessions, then a Room. If January is too soon, this is the one to plan for.

Dates to be confirmed

12 seats · in person

Register interestSee The Room

Your hosts

Two people who have sat where you sit.

Jimmy Burroughes, JBL High Performance

Jimmy Burroughes

JBL High Performance

Former British Army officer (Sandhurst) and GM of an eight-figure business. Has worked with nearly 3,500 leaders in more than 10 countries on the decisions and friction that slow a growing business down.

Seth McColley, 6 Degrees or Less

Seth McColley

6 Degrees or Less

Senior people leader in major organisations for nearly 30 years. Now a fractional HR and people adviser to North Texas owners on hiring, leadership teams and the people side of growth.

leaders worked with
Nearly 3,500leaders worked with
countries
10+countries
sponsors who would back it again
8.75/10sponsors who would back it again
years in senior people leadership
Nearly 30years in senior people leadership

The hosts' client experience includes

  • Google logo
  • Samsung logo
  • HSBC logo
  • Bank of America logo
  • Autodesk logo
  • British Army logo

Where it leads

Sixty minutes on one question. Then two days on the issues you share.

Every quarter runs the same way: a series of Anteroom sessions on Zoom, then The Room, two days in person at Stonebriar Country Club, Frisco, for up to twelve owners and senior leaders. Come to one session, a few, or use them to decide whether The Room is for you. Seats are curated from applications; tick the box when you book if you'd like to hear more.

  1. 3Dec

    Anteroom · Free

    Everything runs through you

  2. 10Dec

    Anteroom · 60 min

    Firefighting

  3. 7Jan

    Anteroom · 60 min

    Decisions

  4. 14Jan

    Anteroom · 60 min

    The 2027 plan

  5. Jan2027

    The Room

    Two days, in person

    21 to 24 January 2027 window

  6. 28Jan

    Anteroom · 60 min

    What it costs you

  7. Apr2027

    The next Room

    Two days, in person

    April 2027, dates to be confirmed

Anteroom: 60 minutes, live on ZoomThe Room: two days in Frisco, every quarter

Questions

Quick answers.

Who are these for?

Owners, CEOs, presidents and COOs of $10M to $30M businesses, and leaders running a P&L that size.

Is anything sold?

No pitching. The last five minutes say what The Room is, and that's it.

Can't make it live?

Sessions aren't recorded, so they stay candid. Book the next one, or ask for a refund up to 24 hours before.

What does it cost?

Your first session is free. After that each session is $17, and you can book one or all five.

Do I need to prepare?

No. Think of the decision you'd most like to talk through. We'll ask.

Your first session is free

Sixty minutes you won't get anywhere else this month.

Pick a question, join peers who carry the same weight, and leave with one thing to do this week.

Know someone who should be there? Share it

Next: Thu 3 Dec60 minutes, live on Zoom

Reserve free