Executive coaching and 1:1 advisory for business owners
You hired good people. So why does everything still come back to you?It's not you, and it's not them. It's friction, and it's fixable.
The escalations that all land on you. The decisions that should have been made two levels down. The team that means well but still needs you for everything. Remove the friction and you get your time back.
Senior, hands-on advice from someone who has run the P&L, without the Big Four fees, the junior team or the templated playbook.
Content reviewed October 2026
Trusted by Leaders at
From global manufacturers to fast-growing mid-market firms, senior leaders across dairy, FMCG, energy, banking and technology use the Simplify to Amplify® methodology to get their managers out of the weeds and their own time back.
Global Recognition Award
2025 & 2026 Winner · Simplify to Amplify® Methodology
Plus 40+ organisations including
Where Your Leadership Week Actually Goes
For most leaders, this adds up fast, and much of it is fixable. Here's what we hear:
Email before breakfast
47 min/dayChecking emails before you're out of bed
Firefighting
2.5 hrs/dayProblems that should solve themselves
Decision bottleneck
15+ dailyDecisions only you can sign off on
Meeting overload
3-5 hrs/dayMeetings where you're not really needed
After-hours work
8+ hrs/weekCatching up when everyone's gone home
No real breaks
0 daysCan't disconnect on holiday without "checking in"
You're not broken. You've outgrown how your business runs. That's fixable.
Reclaim ~4 hrs/weekYou're Not Doing Low-Value Work
You're doing someone else's high-value work.
That decision you just made? Important. That problem you just solved? Critical. But here's the question that matters: Should YOU have been the one to do it?
83%
of what you do each day could be done by someone else
But...
you've convinced yourself "only I can do this"
17%
is work that genuinely requires you, and you barely touch it
"Could someone on your team approve that?"
They could. You just don't trust the system yet.
"Did you NEED to be in that meeting?"
No. But you went because you always have.
"Was that problem yours to solve?"
It was, three years ago. Now it's holding you back.
"Are you leading, or just... doing?"
Be honest. When did you last work ON the business?
What if you reclaimed those hours?
Not to work more. To work on what actually moves the needle, and to have a life outside of it.
~4 hrs
reclaimed weekly
Investment: $10k-$22k
ROI typically visible in month 1
What this actually is
Think of it as an almost-virtual General Manager.
JBL helps CEOs, Founders and GMs get their managers out of the weeds and performing better. Working with us is closer to having an experienced GM come into the business, work out where the real barriers to performance actually sit, and then fix what is broken. Those barriers are not always “leadership” in the soft sense. They can be operational, structural, or simply about how decisions flow.
The promise is GM-level advisory. The mechanism, once inside, is almost always the management layer, because that is structurally where the friction collects. For business owners and senior leaders who want a straight diagnosis and a fix, delivered by the person they hired.
Is this something you recognise?
Imagine what executive coaching could change...
This isn't about working harder. It's about building a leadership team that runs the business without everything routing back through you.
Leave at 5pm without guilt
Because your team handles the day-to-day without needing you to sign off on everything.
Take a proper holiday
Two weeks offline. No "just checking in." No 47 messages when you land.
Stop being the firefighter
Problems get solved at the level they occur, not escalated to you.
Reclaim your weekends
Saturday belongs to you again. No laptop. No "quick calls."
Trust your team
Not because you hope they'll step up, but because you've built systems that ensure they do.
Remember why you started
Leading a business you enjoy, not just one you survive.
Clients typically reclaim ~4 hrs/week, hours that were spent doing work someone else could handle. Those hours go back to what only they can do. And to life outside work.
Three options. Straight prices.
Every option is delivered by me personally. No junior team, no templated playbook, and Aiden included for you and two of your team.
6-Week Friction Sprint
From $10,000
Best if: You want proof before committing.
- Measure where the friction sits
- First fixes made on live work
- Before-and-after measures
- No long-term contract
6-Month Advisory Programme
$22,000
Option to extend to 12 months, on approval.
Best if: You want the team running without you.
- Weekly working sessions with me
- Decision rights and escalation paths reset
- Your managers developed alongside you
- Progress tracked against your numbers
Virtual GM Retainer
Monthly, scoped on the call
Best if: You want an experienced GM in your corner.
- Hands-on operating support
- A senior sounding board on big calls
- Ongoing friction checks as you grow
- Flexible monthly scope
Not sure which fits? That is what the 15-minute call is for. Every option carries the same guarantee: no measurable friction removed in 30 days, no payment for month two.
How 1:1 Leadership Advisory Works
Results, not dependency.
Free Diagnostic Call
Free15-min call to understand your situation. No pitch, just clarity.
Deep Assessment
Week 1-2Team dynamics, decision flows, meeting structures. Find the pressure points.
Intervention Plan
Week 2-33-5 high-impact changes that free up the most time, fast.
Implementation + Aiden AI
OngoingWeekly coaching sessions backed by your AI-powered platform. Aiden keeps you accountable between sessions with goal tracking, weekly check-ins, a leadership journal, and 24/7 coaching chat. Your two nominated team members also get Aiden access, so the change is never just happening at the top.
Independence
90-180 daysSystems that run without me, just like a business that runs without you.
Leadership Advisory and Executive Coaching Results
Hamish Ngata
CEO
Meridian Industrial Solutions
220 employees · NZ
I went from 70-hour weeks to leaving at 5pm most days. My team now handles 85% of client issues without escalating to me. I actually took a 2-week holiday, my first in 4 years.
Real clients. Names changed to protect client confidentiality.
David's 8-Week Transformation
Managing Director, Industrial Services Company • 380 Employees • Auckland, NZ
BEFORE Coaching
65+ hours/week
Working weekends, no family time
15-20 decisions/day
Team escalating everything
0 holidays
Couldn't disconnect for 3 years
Revenue plateaued
No time for strategy or growth
AFTER 8 Weeks
Home by 5:30pm
Evenings and weekends back
3-5 decisions/day
Team handles 80% autonomously
2-week holiday
First real break in years
More decisions at the right level
Finally working ON the business
~4 hrs
Hours reclaimed weekly
90%
Resolved peer-to-peer
40%
More decisions at right level
8
Weeks to transform
“I thought I'd have to choose between growing the business and having a life. Jimmy showed me I was just solving the wrong problems.”
David R., Managing Director
See more case studiesBig consultancy thinking, without the big consultancy problems
Large consultancies charge enterprise fees, have little real interest in a business your size, hand the work to junior consultants once it is won, and arrive with generic tools and templates that were never tested on your business. Here is what you get instead.
Who does the work
Big consultancy
Partners win it, junior consultants deliver it
JBL
Jimmy, an ex-Army officer and GM, from first call to last session
Where they start
Big consultancy
Frameworks and templates from the last client
JBL
Measuring where friction actually sits in your business
What you are left with
Big consultancy
A report for your managers to implement on top of the day job
JBL
Changes made with your managers on live work, the same week
What it costs
Big consultancy
Enterprise day rates and scope that keeps growing
JBL
A clear scope sized for growing businesses, starting with a pilot
And if you have been looking at coaches?
There are good coaches out there, and most come from one of two routes. Both bring something useful. Both tend to leave a gap for a business owner whose team is stuck.
The corporate HR route
Many coaches come from HR or L&D. They know corporate process and people policy well, but most have never led at scale or carried the numbers, so the advice can stop short of how your business actually runs.
The retired executive route
Others are former executives who want to keep working. They bring real operating experience, but running a business and understanding why people think and behave the way they do are different skills. The advice often becomes "here is what I did".
What you get with JBL
Jimmy has led at scale, as an Army officer and a GM, and has spent 8+ years working on how people think and behave under pressure with nearly 3,500 managers. You get someone who has done the job and knows how to help your people change.
Aiden: Not a Coaching Chatbot. A Performance Ecosystem.
Most advisers give you an hour a week and hope for the best. Aiden is part of the JBL performance ecosystem. It connects your goals, weekly check-ins, leadership journal, learning plans, session summaries and your team's assessments, so the work keeps moving between sessions and across your team, not just at the top. Included with 1:1 advisory.
Your private coaching portal, accessible 24/7 on any device
From the YouTube channel
Meet Aiden in under a minute
See how Aiden keeps the work moving between sessions, for you and your team.
Meet Aiden - our AI Leadership Mentor
Traditional Coaching
- One session a week, then radio silence
- Insights fade by Wednesday
- No one checking if you followed through
- Momentum dies between sessions
- Your team gets nothing
Coaching + Aiden AI
- 24/7 AI coach trained on Jimmy's methodology
- Weekly check-ins that keep you honest
- Goal tracking with visible milestones
- Leadership journal with AI-powered reflections
- Free access for you AND 2 team members
How You're Supported Between Sessions
Six integrated tools working together so you never lose momentum.
24/7 AI Coaching Chat
Stuck at 10pm before a tough conversation? Aiden is there. Trained on Jimmy's frameworks and your coaching history, it gives you practical, personalised guidance any time you need it.
Goal Tracking & Milestones
Your coaching goals aren't sticky notes. They're tracked, measured, and visible. See your progress week to week and celebrate wins you might otherwise overlook.
Leadership Journal
Capture your reflections, wins, and challenges. Aiden analyses your entries over time, surfacing patterns and growth you might not see yourself.
Weekly Check-Ins
A structured reflection each week that keeps you honest. Rate your progress, flag blockers, and arrive at your next session with clarity, not guesswork.
Personalised Learning Plans
AI-generated development pathways tailored to your assessment results, goals, and coaching themes. Not generic content, but a roadmap built for you.
Session Summaries & Actions
Every coaching session is captured with AI-generated summaries, action items, and key themes, so nothing falls through the cracks.
Your Team Grows With You
As a 1:1 coaching client, you get complimentary Aiden access for yourself and two team members. Because real transformation doesn't happen in isolation. Your direct reports get their own AI-powered coaching support, leadership assessments, and learning plans. When your team develops alongside you, the changes stick and the business transforms faster.
You
Full coaching + Aiden
Team Member 1
Aiden AI access
Team Member 2
Aiden AI access
Aiden AI
Your leadership coach, available 24/7
“I committed to delegating the weekly ops meeting but I'm finding excuses to attend. How do I break the pattern?”
“This is a common pattern we've been working on. From your journal, the root cause is fear of losing visibility, not lack of trust. Here's what worked for you with the finance meeting last month: 1) Brief your delegate beforehand... 2) Get a summary after, not live...”
Trained on Jimmy's coaching methodology • Personalised to your coaching journey • Confidential and private
Aiden doesn't replace your coaching, it amplifies it. Between sessions, you're held accountable by weekly check-ins, guided by AI that knows your history, and supported by a platform designed to make change stick. Human insight meets 24/7 intelligent support.
Is Executive Coaching Right For You?
This Fits If...
- You've built something successful, but it's consuming you
- You lead a team and feel responsible for everything
- You know something needs to change but can't see what
- You're tired of "just push through it" being the answer
- You want your life back, not just better metrics
Not Right If...
- You're looking for validation, not change
- You want a quick fix without doing the work
- You're not willing to look honestly at what's broken
- You believe "this is just how it is" in your industry
- You're not ready to lead differently
100%
GUARANTEED
The 30-Day Friction Guarantee
If we haven't found and removed a measurable source of friction in your business within the first 30 days, you don't pay for month two.
And if our first session doesn't give you at least one actionable insight you can use that day, I'll refund it in full. No questions asked.
Why Listen to Me?
Because I've been exactly where you are. As a British Army officer, I learned to lead under genuine pressure. As a Corporate General Manager, I carried P&L responsibility.
Now I've spent 8+ years working with nearly 3,500 managers and leaders across 10+ countries. I only teach what I've personally tested. Every tool comes from real-world application.
92.5%
Recommend
10+
Countries
8+
Years
10K+
LinkedIn Followers
Straight Answers on Leadership Advisory
What does it cost?
I have tried coaching before and nothing changed. Why would this be different?
I do not have time for this. How much of my week does it take?
Is this about me or about my team?
Can I start small?
How is this different from hiring a Big Four or management consultancy?
How is this different from working with a typical executive coach?
How quickly will I see results?
What is the guarantee?
What is included with Aiden, and does my team get access?
What happens on the 15-minute call?
Do you work with US, UK and NZ clients?
Find out where the friction sits.
15 minutes. No pitch. Just an honest conversation about what's going on and whether I can help.
- Get clear on what's actually causing the overwhelm
- Hear honestly whether I can help, and which option fits
- Leave with at least one actionable insight (guaranteed)
Tell Me About Your Situation
Fill this out and I'll personally review your challenge. If I can help, I'll reach out with specific suggestions.
A year from now, you'll wish you had started today.