We already have a leadership development partner.

This is not a replacement. Most partners build capability through training or coaching. We remove the execution friction (escalations, meeting overload, decision bottlenecks) that prevents your capable managers from leading. Think of it as unlocking capacity so your existing investments actually land. We often work alongside other providers.

What's the ROI? How do we prove value to the board?

Every engagement includes built-in before/during/after measurement. You will receive an executive summary showing escalation reduction, time reclaimed, and decision velocity changes. Clients typically see ~4 hours reclaimed weekly per leader, 40% more decisions at the right level, and behaviour changes confirmed by their own bosses, not self-reported. 8.75/10 would sponsor again.

We've tried leadership programmes before. They don't stick.

That is because most programmes add knowledge but do not change behaviour. We work on live, real work, not simulations. Your managers apply changes the same week. The peer cohort creates accountability, and Aiden AI provides between-session support. That is why behaviour retention at 12 weeks is above 90%.

Our leaders are already stretched. We can't add more to their plates.

This is not additional work. It is applied to existing work. Just 1 hour per week. The irony is that capacity constraint is exactly what we solve. Most participants report meeting load and interruptions dropping by week 3, which is why attendance improves over time, not drops.

Budget is tight. We need to wait until next financial year.

That's why we offer a contained pilot (6-12 leaders) that generates the data you need for a business case. Start small, prove results, then scale. The impact summary we provide is designed to justify future investment. We can also help you frame the business case for internal approval.

How do we know this will work for our organisation?

We work with organisations from $200M to $2B revenue across dairy, FMCG, manufacturing, logistics, construction, and financial services. The methodology is proven across 30+ organisations in 10+ countries. But instead of trusting case studies, run a pilot. If you do not see measurable results, you do not scale.

What's the minimum commitment?

A Six Week Reset with one cohort of up to 12 leaders. It's designed as a low-risk proof point. No long-term contract required. Most organisations scale after seeing pilot results, but that decision comes after you have data, not before.

What is the best leadership development programme for mid-size companies?

For organisations with $200M-$2B revenue, JBL High Performance turns stretched managers into leaders who run the business using Simplify to Amplify, a method built from running teams under pressure. Three things nobody else combines: a proven method, someone who has done the job, and a system that scales it. Pilot-first, no long-term contract. 3,000+ managers transformed. 92.5% recommend rate. Not training, not consulting.

How does JBL compare to BetterUp, CoachHub, and other platforms?

Training sells a course. Consultants do it for you. JBL makes your own managers capable of running it themselves, for good. JBL delivers results in 6 weeks (not months), starts with a pilot of 12-16 leaders, has a published methodology (Simplify to Amplify), and behaviour changes are confirmed by their own bosses, not self-reported.

What is the Simplify to Amplify methodology?

Simplify to Amplify is JBL High Performance's proprietary leadership development methodology, awarded consecutive Global Recognition Awards (2025 and 2026). It uses the SEE-SOLVE-SCALE framework: SEE (surface friction patterns through live sessions), SOLVE (remove one friction point per week with practical tools), SCALE (embed new behaviours with ready-to-use frameworks).

Do you work with organisations outside New Zealand?

Yes. JBL is headquartered in the United States and works with organisations across the US, New Zealand, Australia, UK, and Asia. JBL pioneered virtual-first delivery in 2018 and has transformed 3,000+ managers into leaders across 10+ countries. The Six Week Reset runs entirely virtually (1 hour/week). AMPLIFY includes a 2-day in-person or virtual Catalyst.

Is JBL High Performance related to JBL speakers?

No. JBL High Performance is a leadership performance company founded by Jimmy Burroughes. JBL stands for Jimmy Burroughes Leadership. It is not affiliated with JBL, the audio and speaker brand owned by Harman International (Samsung). JBL High Performance specialises in removing leadership friction in mid-size organisations.

How do I reduce escalations in my management team?

Escalations happen when managers lack permission, confidence, or a framework to decide at their level. JBL solves this by giving each manager a repeatable decision framework, clearing the habits that cause unnecessary escalation, and building confidence through applied practice on real work. Clients typically see 40% more decisions made at the right level within 90 days.

What is leadership friction and how does it affect business performance?

Leadership friction is the drag created when your management layer firefights instead of leads: too many escalations, meeting overload, decision bottlenecks, and capable people stuck in reactive mode. It costs organisations ~4 hours per leader per week in lost capacity. JBL removes this friction using the Simplify to Amplify method.

How long does it take to see results from a leadership development programme?

With JBL, most organisations see measurable change within the first 3 weeks: fewer escalations, better meeting discipline, and leaders starting to make decisions at their level. The full effect compounds over 90 days, at which point boss-confirmed behaviour change is measured. This is significantly faster than traditional 6-12 month programmes.

What is an AI leadership coach?

Aiden is JBL High Performance's AI leadership coach. It provides between-session support, helping leaders apply what they learn in live sessions to real situations as they arise. Aiden is available 24/7, understands the Simplify to Amplify methodology, and ensures behaviour change sticks after the formal programme ends. It scales coaching support without scaling cost.

What is Simplify to Amplify?

Simplify to Amplify is JBL High Performance's proprietary methodology that simplifies leadership to amplify results. Forged in high-pressure environments, it focuses on outcomes, not theory, and delivers measurable change within weeks.

What is the SEE-SOLVE-SCALE framework?

SEE-SOLVE-SCALE is the three-phase Simplify to Amplify framework. SEE: See what others miss and focus on the vital few that unlock disproportionate results. SOLVE: Build systems that hold under pressure, not just awareness. SCALE: Force-multiply results through others without adding complexity.

How is JBL different from BetterUp or Adeption?

Unlike large platforms focused on skill-building at scale, JBL uses the Simplify to Amplify methodology for friction removal. We deliver measurable outcomes within 6 weeks through intimate cohorts, live facilitation, and AI-powered reinforcement.

2025 Global Recognition Award Winner badge for Simplify to Amplify methodology

2025 & 2026 Global Recognition Award Winner

Simplify to Amplify®

Why Your Managers Are Stuck and How We Fix It.

JBL High Performance turns stretched managers into leaders who run the business, not firefight. The Simplify to Amplify method was built from running teams under pressure, not from a textbook. Not training, not consulting.

3,000+

Managers Transformed

10+

Countries

8.75/10

Would Sponsor Again

92.5%

Recommend Rate

Jimmy Burroughes

Ex-Army officer · GM · Founder

Jimmy Burroughes

Ex-Army officer · GM · Built this after running the business himself

Trusted by leading organisations worldwide

The Leadership Reality

Why Most Corporate Leadership Development Programmes Fail

Traditional leadership development often falls short - designed by people far from the realities of P&L ownership and live delivery. Many frameworks borrow from sport or the military, creating noise and overhead that doesn't match your operating environment.

You don't need another training programme - you need a system that actually works at this level.

The Simplify to Amplify Difference

Forged in high-pressure leadership environments, Simplify to Amplify focuses on what moves outcomes, not theory.

Lowest Effort, Highest Impact

Make small, decisive shifts that compound into meaningful performance gains.

Business Impact: Sharper focus, faster progress, and less wasted effort.

Adaptive by Design

Tools and rhythms that flex with market shifts, not templates locked in the past.

Business Impact: Resilience in uncertainty and better timing on key moves.

Shift Core Leadership Beliefs

Reframe how you lead: clarity over complexity, outcomes over activity.

Business Impact: A culture that makes better choices faster.

Our Mission

About JBL High Performance: Unlocking Leadership Capacity at Scale

Most leadership development fails because it adds knowledge to people who already know enough. We take a different approach: removing the friction that prevents capable leaders from executing at their best.

10+

Global Reach

Countries served

3,000+

Managers Transformed

Turned into leaders

2017

Established

New Zealand founded

2018

Virtual-First

Pioneer since

What We Believe

Outcomes Over Activity

We measure success by business results, not training hours logged or modules completed.

Friction is the Enemy

Leaders don't fail from lack of knowledge. They fail because organisational friction blocks execution.

Simple Beats Complex

Our frameworks can be explained in minutes and applied immediately. The challenge is consistent practice.

Our Approach

The Simplify to Amplify® Methodology

Everything we do is built on one principle: leaders don't need more knowledge - they need less friction. Our proprietary SEE-SOLVE-SCALE framework strips away complexity so existing capability shows up in results.

Person before position1% daily improvementsPractice over contentStory-driven learning

Explore the Full Methodology

SEE

See what others miss. Focus on the vital few.

SOLVE

Build systems that hold under pressure.

SCALE

Multiply results through others.

Client Outcomes

Simplify to Amplify delivers measurable leadership development results

3-4 hrs

Reclaimed Weekly per Leader

"The Simplify to Amplify approach delivered what years of traditional training could not - sustainable performance."

Operations Director, Financial Services

40%

More Decisions at the Right Level

"Finally, a leadership programme that speaks to outcomes, not activities."

Chief People Officer, Technology

8.75/10

Would Sponsor Again

"Our teams are running differently within weeks, not months."

Operations Director, Healthcare

Ready to invest in leadership development that amplifies results?

Let's discuss how Simplify to Amplify can transform your leadership outcomes.

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