Running a company is lonely. Everyone needs you to look sure. So the doubts stay in your head, and every hard call lands on your desk.
We asked Dallas CEOs what the hardest part of leading a growing business really is. The answer that kept coming back: carrying the pressure at the top. This room fixes that. Twelve leaders who carry the same weight as you, with no reason to judge you and no stake in your answer. One CEO who saw the plan said: "If I had a group like that fifteen years ago, that would have been really valuable."
In plain terms
The North Texas Executive Roundtable is an application-only event for 12 CEOs of $25M to $75M companies, held at Stonebriar Country Club, in Frisco, in November 2026. Thursday welcome dinner, working sessions Friday and Saturday, and an optional Sunday social. Six anchor conversations, a full-body scan, curated dinners, and a written 90-day plan, for $4,500 all-in.
Six anchor conversations, shaped by the room
These six anchor the agenda; your pre-event call and the room's live questions shape where each one goes. You bring one real issue, not a presentation. One outside expert joins each day, so the room never hears the same two voices for two days straight. This is a working session in a C-shaped room with lounge seating and two standing workstations, run through breakouts and hot seats. Never rows of chairs and a parade of presentations. Every conversation ends with you choosing one action.
1
Hire and keep the right people
What "right" looks like at your stage, and the decisions you are delaying because a seat is empty or wrong.
Seth
2
Build leaders you can hand real work to
Turn a stalled number two into someone you trust with the business.
Jimmy
3
Grow without outrunning your cash
The cash-versus-growth call, made with numbers instead of nerves.
Jimmy
4
Protect what you have built
Comp, equity, exits and personal exposure. The constraints worth knowing before they bite. With Kevin Vela, managing partner at Vela Wood.
Kevin Vela
5
Put AI to work in your business
Hands-on tools with Tiffany White of Vision Automated, ready to run the Monday after. Nothing is for sale.
Tiffany White
6
Build a business that runs without you
The mechanisms that take weight off your shoulders. You leave holding your finished 90-day plan.
Seth + Jimmy
1
Score yourself
Every session starts with you scoring yourself 1 to 10, out loud. No hiding.
2
The room digs in
Breakouts, hot seats and straight answers from your peers. All off the record.
3
You pick one action
You name one move for your business, in front of the room. That's what your 90-day plan is built from.
Built like a retreat, not a conference
Included in your seat
A full-body scan, included
Your seat includes the full-body CT through our partners at Visionary Wellness & Imaging, booked whenever suits you at their facility in Las Colinas. The job runs on your body. Somebody should check the machine.
Full body CT included · a $1,250 value
With
Great dinners
Long tables, good wine, no name tags.
Optional golf
A morning round for those who want one.
The pitch game
Thursday night's team challenge, Shark Tank style. You watch eleven CEOs think on their feet, and the room is twice as honest on Friday because of it.
Stay connected
Lifetime access to the alumni portal, and to the Dallas gatherings that run across cohorts. No extra fee, ever.
The venue · Stonebriar Country Club, Frisco, Texas
Recommended hotel · The Westin Stonebriar, next door, at an event rate
The shape of the two days
Thursday 5th
Arrive from 4pm for the welcome dinner and the pitch game: Shark Tank style, so by dessert you will know how eleven other CEOs think.
Friday 6th
Four working sessions, lunch at the club, then a seated dinner at III Forks, planned so the right people end up across from you.
Saturday 7th
Four working sessions. Your 90-day plan has built itself as you went; you leave holding the finished article. Content finishes late afternoon.
Sunday 8th
Optional, your way. Golf, pickleball, the range or the spa: choose what helps you process the weekend and plan for Monday.
The six conversations anchor the agenda; timings flex to the room. Full agenda confirmed to approved members.
What you take home
A finished 90-day plan
It builds itself session by session; you leave holding the finished article, with support on hand to implement it.
5 to 6 real moves
Ready to run the following week.
A clearer read on yourself
Greater insight into how you lead, and into the health of the engine you run the business on.
Space to embed it
Sunday your way: golf, pickleball, the range or the spa.
11 peers on call
Plus lifetime access to the alumni portal and its Dallas gatherings.
You leave with two decisions you were stuck on, and two people you can call when the next one shows up.
Build relationships all weekend; nobody pitches and nobody transacts, us included. The room is for working on your businesses.
Built to stick
Your 90-day plan builds itself session by session; you leave holding the finished article, with your coaches on hand as you implement it.
Off the record
The working sessions are never recorded, and no competitor of yours is in the room. Cameras elsewhere in the weekend capture only what you choose to share.
Your coaches and facilitators
We facilitate every session and coach throughout the weekend, then stay on hand as you implement your plan.
Jimmy Burroughes
JBL High Performance
Ex-British Army officer and corporate GM. Has coached 3,000+ leaders across 10+ countries, rated 4.92 out of 5 by the leaders themselves.
Seth McColley
6 Degrees or Less
Fractional CHRO, executive coach and founder of 6 Degrees or Less. Nearly 30 years across manufacturing, distribution and construction, advising CEOs of growing, founder-led businesses on turning people strategy into business performance.
Global Recognition Award winner, 2025 and 2026, for the Simplify to Amplify® method behind Jimmy's sessions.
0+
Leaders coached by Jimmy, from the British Army to corporate boardrooms.
4.92/5
Average rating from the leaders Jimmy has coached.
92.5%
Would recommend the experience to a peer.
From the hosts' client work. The room is built to send you home with clarity on the real problem, confidence in your plan, and a firm direction for the next 90 days.
The hosts' client experience includes
Their work has been featured in
Fair questions
What if it's not for me? +
The Friday guarantee: if by the end of Friday you don't believe the weekend will pay for itself, say so and we refund your seat in full. No forms, no friction.
Is this a mastermind or a subscription? +
No. Two days, one price, done. The alumni group after is included. Nothing recurring, ever.
Who will be in the room? +
A deliberately intimate group, capped at twelve. CEOs and founders of $25M to $75M businesses, most around the $50M mark, curated one seat per industry, so no two compete. When your industry's seat goes, it's gone. We read every application ourselves and say no when the fit is wrong. That's what makes the room worth it.
My situation is confidential. How does that work? +
The working sessions are never recorded or quoted, and no competitor of yours will be in the room. Any filming elsewhere in the weekend includes only what you choose to share.
Is this a funnel for coaching? +
No. Nobody sells and nobody transacts in the room, including us. Build relationships freely; the room itself is for working on your businesses. Coaches are available after, only if you ask.
I can't give this a whole weekend. +
Content runs Friday to late Saturday afternoon; Thursday is a dinner and Sunday is optional. The real question: would one better decision pay those two days back? You leave with five or six moves, a 90-day plan, and eleven peers who will check on you.
Where exactly is it? +
Stonebriar Country Club in Frisco, Texas. The full agenda and joining details go to approved members. Travel and hotel are up to you; we recommend The Westin Stonebriar next door and will share an event rate.
For your assistant
Stonebriar Country Club, Frisco, Texas. Arrive Thursday 5 November from 4pm; content ends late Saturday afternoon; Sunday 8th optional. Business casual throughout, golf gear only if playing. Travel and hotel are up to you. We recommend The Westin Stonebriar next door and will share an event rate; details follow approval. Friday night dinner is at III Forks. Questions to [email protected], and we reply fast.
Cohort one · 12 seats, one per industry · closes Friday 16 October
Request an invitation
$4,500 per seat, all-in
Covers Stonebriar, every meal, the dinner and all six sessions. Your full body scan is included, through our partners at Visionary Wellness & Imaging, booked whenever suits you. Travel and hotel are up to you. We will make local recommendations and there is an event discount. Cohort one pricing. Future cohorts pay more. Between them the hosts have run hundreds of cohorts; this is the first built like this.
How many decisions escalated to your desk last week?
That question, and what is costing you most right now, is the heart of the application. We read every answer ourselves, and we say no politely when the fit is wrong. Every confirmed member takes a private 1:1 with Jimmy or Seth before the event, so your questions shape the agenda before you ever walk in.
The Friday guarantee. If by the end of Friday you don't believe the weekend will pay for itself, say so and we refund your seat in full. That's how sure we are about this room.
We read every application personally and reply within two business days, either way. The fastest route: book your 20-minute fit call now and skip the queue.
Cohort one is 12 seats. Reserve yours now with a $500 deposit, or pay the full fee. Payments are handled securely by Stripe. The Friday guarantee still applies: if by the end of Friday you don't believe the weekend will pay for itself, we refund your seat in full.
