The Westin Stonebriar, Frisco · 6 and 7 November 2026

The Room

Bring a real issue.
Leave with a plan.

For the founder or CEO carrying something they can't say at work. Two days with eleven other leaders of $25M to $75M North Texas companies, one per industry. Friday 6 and Saturday 7 November at The Westin Stonebriar, Frisco. Everything said stays off the record.

Run by operators, not speakers: Seth McColley and Jimmy Burroughes.

Request an invitation ↗ 12 seats · one per industry · closes 16 Oct

The Friday guarantee. Not paying for itself by Friday evening? Full refund.

6-7 Nov
Fri + Sat · Thu, Sun optional
12 seats
One per industry
$4,500
Friday guarantee
The Westin
Stonebriar, Frisco

Your team needs you certain. Your board needs you confident. Your family needs you home on time. So the things that keep you up at night stay in your head.

If you read that list and winced, The Room is for you. Two days where you can say it out loud to eleven peers with no stake in your answer, who have almost certainly felt the same, and leave with it worked through. One CEO who saw the plan said: "If I had a group like that fifteen years ago, that would have been really valuable."

In plain terms

The Room is a two-day, off-the-record working session for 12 founders, owners, presidents and COOs of $25M to $75M North Texas companies, one per industry. It gives them what the job rarely does: a room of peers where they can talk openly about the challenges they can't raise at work, and work through them together. Sessions run Friday 6 and Saturday 7 November at The Westin Stonebriar in Frisco, Texas, with an optional Thursday welcome dinner and an optional Sunday. Members leave with a written 90-day plan and eleven peers to call. $4,500 all-in, with a full refund if it isn't paying for itself by Friday evening.

The conversations you rarely get to have

These are the things most leaders carry alone. Six conversations anchor the two days, and your pre-event call shapes where each one goes. The other eleven people in the room are the content; Seth and Jimmy keep it honest, and Kevin Vela and Tiffany White bring outside expertise where it counts. You bring what's really on your mind, not a presentation. Every conversation ends with you choosing one action.

1

Hire and keep the right people

What "right" looks like at your stage, and the decisions you are delaying because a seat is empty or wrong.

Led by Seth
2

Build leaders you can hand real work to

Turn a stalled number two into someone you trust with the business.

Led by Jimmy
3

Grow without outrunning your cash

The cash-versus-growth call, made with numbers instead of nerves.

Led by Jimmy
4

Protect what you have built

Comp, equity, exits and personal exposure: the constraints worth knowing before they bite. Kevin Vela is managing partner at Vela Wood.

With Kevin Vela
5

Put AI to work in your business

Hands-on tools with Tiffany White of Vision Automated, ready to run the Monday after. Nothing is for sale.

With Tiffany White
6

Build a business that runs without you

The mechanisms that take weight off your shoulders. You leave holding your finished 90-day plan.

Led by Seth and Jimmy

Built like a retreat, not a conference

Included in your seat

Also included: a full-body scan

Your seat includes the full-body CT through our partners at Visionary Wellness & Imaging, booked whenever suits you at their facility in Las Colinas. The job runs on your body. Somebody should check the machine.

Full body CT included  ·  a $1,250 value

WithVisionary Wellness & Imaging

Great dinners

Long tables, good wine, no name tags.

Friday night is at III Forks, with seating planned so the right people end up across from you.

Optional golf

A morning round for those who want one.

A 1:1 before you arrive

A private call with Seth or Jimmy before the event, so your questions shape the agenda before you walk in.

Stay connected

Lifetime access to the alumni portal, and to the Dallas gatherings that run across cohorts. No extra fee, ever.

The venue

The Westin Stonebriar, Frisco

A meeting room at The Westin Stonebriar set in a U-shape under ring pendant lights
Set as a U, so everyone faces everyone
Fireside lounge at The Westin Stonebriar

Two working days in a private meeting room at The Westin Dallas Stonebriar Golf Resort & Spa, on 400 acres beside the Fazio course. Breakfast, lunch and drinks are served in the room, so the work never stops for logistics.

1549 Legacy Drive, Frisco, TX 75034

Staying over

Rooms are your own. Stay on site, or a few minutes down the road.

The Westin Dallas Stonebriar Golf Resort and Spa at sunset, beside the golf course

On site

The Westin Dallas Stonebriar Golf Resort & Spa

Walk downstairs to the room. Full spa, pool and the Fazio course.

1549 Legacy Drive, Frisco, TX 75034

Sheraton Stonebriar Hotel entrance at dusk, Frisco, Texas

A few minutes away

Sheraton Stonebriar Hotel

Freshly renovated in 2024, a short drive from the Westin.

5444 State Highway 121, Frisco, TX 75034

The shape of the two days

Thursday 5th

Optional. Arrive from 4pm for a relaxed welcome dinner, so you meet the room before the work starts.

Friday 6th

Four working sessions, lunch on site, then a seated dinner at III Forks, planned so the right people end up across from you.

Saturday 7th

Four working sessions. Your 90-day plan has built itself as you went; you leave holding the finished article. Content finishes late afternoon.

Sunday 8th

Optional, your way. Golf, the spa or the pool: choose what helps you process the weekend and plan for Monday.

The six conversations anchor the agenda; timings flex to the room. Full agenda confirmed to approved members.

What you take home

Friday, 8am

You walk in carrying it alone.

Saturday, 5pm

Decision made. Plan on paper. Eleven people who'll hold you to it.

A finished 90-day plan

Written as you go, one action per session, so you leave holding the finished article.

Weight off your shoulders

The thing you walked in carrying, said out loud and worked through by people who get it.

A clearer read on yourself

Greater insight into how you lead, and into the health of the engine you run the business on.

11 peers on call

Plus lifetime access to the alumni portal and its Dallas gatherings.

It's for you if

  • You run, own or co-run a $25M to $75M North Texas business.
  • There's a decision you keep putting off.
  • You'd rather be useful in a room than impressive.

It isn't for you if

  • You want a keynote to sit through.
  • You're coming to sell.
  • You need the room to see you looking good.
Request an invitation ↗

What's said here stays here

The sessions are never recorded or quoted, and no competitor of yours is in the room. Cameras elsewhere in the weekend capture only what you choose to share.

Built to stick

The plan goes home with you, and Seth and Jimmy stay on hand while you put it to work.

No selling, full stop

Nobody pitches and nobody transacts, us included. The room is there for you, not for business development.

Who runs The Room

Seth and Jimmy facilitate every session and keep the room honest. Both have carried senior roles inside real businesses, and they stay on hand while you put your plan to work.

Jimmy Burroughes, founder of JBL High Performance and roundtable co-host

Jimmy Burroughes

JBL High Performance

Former British Army officer, commissioned from Sandhurst, and GM of an eight-figure business. Now works with executive teams around the world on the decisions that stall growing companies: who leads, what gets handed over, and what gets done next.

Seth McColley, roundtable co-host

Seth McColley

6 Degrees or Less

Spent his career inside major organisations as a senior people leader, seeing first-hand what separates the companies that scale from the ones that stall. Nearly 30 years across manufacturing, distribution and construction, now advising the leaders of founder-led businesses.

The hosts' client experience includes

Google logo, a client of the roundtable hosts Samsung logo, a client of the roundtable hosts HSBC logo, a client of the roundtable hosts Bank of America logo, a client of the roundtable hosts Autodesk logo, a client of the roundtable hosts Hewlett Packard logo, a client of the roundtable hosts British Army logo, a client of the roundtable hosts LEGO logo, a client of the roundtable hosts

Their work has been featured in

Authority Magazine logo, a publication that has featured the hosts AP News logo, a publication that has featured the hosts Singapore Business Review logo, a publication that has featured the hosts CEO Weekly logo, a publication that has featured the hosts Training Journal logo, a publication that has featured the hosts USA News logo, a publication that has featured the hosts Workforce Alchemy Magazine logo, a publication that has featured the hosts

Fair questions

What if it's not for me? +

The Friday guarantee: if by the end of Friday you don't believe the weekend will pay for itself, say so and we refund your seat in full. No forms, no friction.

Is this a mastermind or a subscription? +

No. Two days, one price, done. The alumni group after is included. Nothing recurring, ever.

Is this like Vistage, EOS or ProVisors? +

Different job. Vistage and ProVisors are memberships: you join, pay dues and keep coming back. EOS is an operating system you run inside your business. The Room is two days, one price, and you're done. You bring a real issue, work it through with eleven peers, and leave on Saturday with a written plan.

Most high-performance programmes turn everything up to 11: bigger goals, more accountability, more pressure. Most leaders can hold that for about 90 days. We start from the other end. If you're working this hard, something in the business is broken. Fix that and the rest gets easier.

Already run EOS or sit in a Vistage group? Keep it. Bring the rocks that didn't move in 2026.

Who will be in the room? +

Twelve founders, owners, presidents and their number twos, COOs included, from $25M to $75M North Texas businesses. One seat per industry, so no two compete. When your industry's seat goes, it's gone. We read every application ourselves and say no when the fit is wrong.

Can my COO or number two come? +

Yes. The room is open to founders, owners, presidents and their number twos, COOs included. We hold one seat per company so the room stays mixed, so send whoever will get the most from it.

How confidential is it? +

Completely. What's said in the room stays in the room. Sessions are never recorded or quoted, every member agrees to the same rule before they arrive, and one seat per industry means no competitor of yours is there. Any filming elsewhere in the weekend includes only what you choose to share.

I can't give this a whole weekend. +

You don't need to. The working days are Friday and Saturday, finishing late Saturday afternoon; Thursday's dinner and Sunday are optional. The real question: would two better decisions pay those two days back?

Where exactly is it? +

The Westin Dallas Stonebriar Golf Resort & Spa, 1549 Legacy Drive, Frisco. The full agenda and joining details go to approved members. Rooms are up to you: stay at the Westin itself, or at the Sheraton Stonebriar a few minutes away.

For your assistant

The Westin Dallas Stonebriar Golf Resort & Spa, 1549 Legacy Drive, Frisco, Texas. Working sessions Friday 6 and Saturday 7 November, ending late Saturday afternoon. Optional welcome dinner Thursday 5 November from 4pm; Sunday 8th optional. Business casual throughout, golf gear only if playing. Travel and rooms are up to you. Stay at the Westin itself, or at the Sheraton Stonebriar a few minutes away. Friday night dinner is at III Forks. Questions to [email protected], and we reply fast.

Cohort one · 12 seats, one per industry · closes Friday 16 October

Request your seat in The Room

$4,500 per seat, all-in

One wrong senior hire can cost $150,000 or more, and a decision left sitting for six months often costs more than that. Next to either, a seat here is the cheap option.

Covers the venue, every meal, Friday's dinner at III Forks and all six sessions, plus your full-body scan through our partners at Visionary Wellness & Imaging, booked whenever suits you. Travel and rooms are your own; stay at the Westin itself or the Sheraton Stonebriar nearby. Cohort one pricing. Future cohorts pay more.

How many decisions escalated to your desk last week?

That question, and what is costing you most right now, is the heart of the application. We read every answer ourselves, and we say no politely when the fit is wrong. Every confirmed member takes a private 1:1 with Jimmy or Seth before the event, so your questions shape the agenda before you ever walk in.

The Friday guarantee. If by the end of Friday you don't believe the weekend will pay for itself, say so and we refund your seat in full. That's how sure we are about this room.

We need your name.
A working email, so we can reply.
Which business do you run?
The room is built by company size; we need this.
A number or a guess; either helps.
Three lines is plenty.

Read personally by Jimmy and Seth. Never shared, never added to a list you didn't ask for. Prefer email? Write to [email protected].

Application received. Now secure your seat.

We read every application personally and reply within two business days. To hold your seat now, pay your $500 deposit or settle the full $4,500. Your place is confirmed the moment payment clears, and we review your application alongside it.

Prefer to talk it through first? Book your 20-minute fit call.

Book your fit call ↗
$4,500 · 12 seats
Closes 16 Oct Request invitation ↗