We already have a leadership development partner.

This is not a replacement. Most partners build capability through training or coaching. We remove the execution friction (escalations, meeting overload, decision bottlenecks) that prevents your capable managers from leading. Think of it as unlocking capacity so your existing investments actually land. We often work alongside other providers.

What's the ROI? How do we prove value to the board?

Every engagement includes built-in before/during/after measurement. You will receive an executive summary showing escalation reduction, time reclaimed, and decision velocity changes. Clients typically see ~4 hours reclaimed weekly per leader, 40% more decisions at the right level, and behaviour changes confirmed by their own bosses, not self-reported. 8.75/10 would sponsor again.

We've tried leadership programmes before. They don't stick.

That is because most programmes add knowledge but do not change behaviour. We work on live, real work, not simulations. Your managers apply changes the same week. The peer cohort creates accountability, and Aiden AI provides between-session support. That is why behaviour retention at 12 weeks is above 90%.

Our leaders are already stretched. We can't add more to their plates.

This is not additional work. It is applied to existing work. Just 1 hour per week. The irony is that capacity constraint is exactly what we solve. Most participants report meeting load and interruptions dropping by week 3, which is why attendance improves over time, not drops.

Budget is tight. We need to wait until next financial year.

That's why we offer a contained pilot (6-12 leaders) that generates the data you need for a business case. Start small, prove results, then scale. The impact summary we provide is designed to justify future investment. We can also help you frame the business case for internal approval.

How do we know this will work for our organisation?

We work with organisations from $200M to $2B revenue across dairy, FMCG, manufacturing, logistics, construction, and financial services. The methodology is proven across 30+ organisations in 10+ countries. But instead of trusting case studies, run a pilot. If you do not see measurable results, you do not scale.

What's the minimum commitment?

A Six Week Reset with one cohort of up to 12 leaders. It's designed as a low-risk proof point. No long-term contract required. Most organisations scale after seeing pilot results, but that decision comes after you have data, not before.

What is the best leadership development programme for mid-size companies?

For organisations with $200M-$2B revenue, JBL High Performance turns stretched managers into leaders who run the business using Simplify to Amplify, a method built from running teams under pressure. Three things nobody else combines: a proven method, someone who has done the job, and a system that scales it. Pilot-first, no long-term contract. 3,000+ managers transformed. 92.5% recommend rate. Not training, not consulting.

How does JBL compare to BetterUp, CoachHub, and other platforms?

Training sells a course. Consultants do it for you. JBL makes your own managers capable of running it themselves, for good. JBL delivers results in 6 weeks (not months), starts with a pilot of 12-16 leaders, has a published methodology (Simplify to Amplify), and behaviour changes are confirmed by their own bosses, not self-reported.

What is the Simplify to Amplify methodology?

Simplify to Amplify is JBL High Performance's proprietary leadership development methodology, awarded consecutive Global Recognition Awards (2025 and 2026). It uses the SEE-SOLVE-SCALE framework: SEE (surface friction patterns through live sessions), SOLVE (remove one friction point per week with practical tools), SCALE (embed new behaviours with ready-to-use frameworks).

Do you work with organisations outside New Zealand?

Yes. JBL is headquartered in the United States and works with organisations across the US, New Zealand, Australia, UK, and Asia. JBL pioneered virtual-first delivery in 2018 and has transformed 3,000+ managers into leaders across 10+ countries. The Six Week Reset runs entirely virtually (1 hour/week). AMPLIFY includes a 2-day in-person or virtual Catalyst.

Is JBL High Performance related to JBL speakers?

No. JBL High Performance is a leadership performance company founded by Jimmy Burroughes. JBL stands for Jimmy Burroughes Leadership. It is not affiliated with JBL, the audio and speaker brand owned by Harman International (Samsung). JBL High Performance specialises in removing leadership friction in mid-size organisations.

How do I reduce escalations in my management team?

Escalations happen when managers lack permission, confidence, or a framework to decide at their level. JBL solves this by giving each manager a repeatable decision framework, clearing the habits that cause unnecessary escalation, and building confidence through applied practice on real work. Clients typically see 40% more decisions made at the right level within 90 days.

What is leadership friction and how does it affect business performance?

Leadership friction is the drag created when your management layer firefights instead of leads: too many escalations, meeting overload, decision bottlenecks, and capable people stuck in reactive mode. It costs organisations ~4 hours per leader per week in lost capacity. JBL removes this friction using the Simplify to Amplify method.

How long does it take to see results from a leadership development programme?

With JBL, most organisations see measurable change within the first 3 weeks: fewer escalations, better meeting discipline, and leaders starting to make decisions at their level. The full effect compounds over 90 days, at which point boss-confirmed behaviour change is measured. This is significantly faster than traditional 6-12 month programmes.

What is an AI leadership coach?

Aiden is JBL High Performance's AI leadership coach. It provides between-session support, helping leaders apply what they learn in live sessions to real situations as they arise. Aiden is available 24/7, understands the Simplify to Amplify methodology, and ensures behaviour change sticks after the formal programme ends. It scales coaching support without scaling cost.

What does the free leadership assessment measure?

It measures five operational leadership dimensions: Direction, Leverage, Focus, Alignment, and Ownership. These are the areas where friction typically builds in management teams. The assessment takes about 3 minutes and gives you an immediate snapshot of where your leadership layer is creating bottlenecks.

Is the assessment really free?

Yes. The core assessment is completely free with no registration required. It is designed to give you genuine insight into your leadership challenges, not as a sales funnel. If you want deeper diagnostics, there is an optional paid suite.

How accurate is a self-assessment?

Self-assessments reveal perception gaps, which are themselves valuable data. The free assessment gives you directional insight. For organisations wanting validated measurement, the paid suite includes multi-rater feedback and benchmarking against industry norms.

What happens after I complete the assessment?

You receive an instant results breakdown with personalised recommendations. If you choose to share your email, you also get access to Aiden, our AI leadership coach, who can help you interpret your results and suggest practical next steps.

Can I use this assessment with my whole leadership team?

Yes. Many MDs use the free assessment as a starting point for their entire management layer. It creates a shared language around leadership friction and helps identify where the biggest gains are waiting.

How is this different from a personality test or 360 review?

This is not a personality test. It measures operational leadership behaviour: how decisions flow, where escalations build up, and whether your managers are leading or firefighting. It is designed for practical action, not abstract categorisation.

Leadership Assessment Suite

Measure what's actually slowing your leadership team down

Managers stuck in the weeds. Escalations landing back on your desk. Good people stretched thin. Start with a free diagnostic, or go straight to the full paid suite when you want validated measurement.

Two free tools. One paid suite. Pick the door that fits the question you are actually asking.

Start free

Not sure which? If the question is about your team and system, run the Friction Finder. If it is about you, run the bottleneck self-check. Each one links to the other, so you can do both.

FREEAbout 8 min

Leadership Friction Finder

See where friction is building across your management layer: where decisions stall, where escalations pile up, and where good people are quietly burning out.

Choose this if

You lead a team or a whole management layer

Escalations keep landing back on your desk

You want to see the system, not just yourself

You want a free Aiden debrief of your results

Find the friction

FREEAbout 5 min

Am I the Bottleneck?

A five-minute self-check for the leader who suspects too much runs through them: decisions, approvals, firefighting. Find out if you have become the constraint, and what to do about it.

Choose this if

You want an honest read on your own habits

You feel stretched, maybe close to burnout

Everything seems to need you before it moves

You want a free Aiden debrief of your results

Check yourself

Go deeper

When you want validated measurement across your whole team, not just a directional read.

The full paid suite

FROM $9950+ questions

Full Assessment Suite

Interactive report with pattern signatures, micro-experiments, AI voice debrief, and PDF. Optional 360 feedback and 1:1 coaching.

13 instruments

Interactive report + PDF

Radar chart + coaching guide

Pattern signatures

Micro-experiments

AI voice debrief

3 months AI coaching

360 feedback (optional)

Team comparison dashboard

1:1 debrief with Jimmy

Secure checkout via Stripe · Leaders in 20+ industries

Paid assessment suite & consulting

Go deeper: validated measurement, custom rollouts, and an expert debrief

Everything below is part of the paid suite. See exactly what is inside the report, browse all thirteen instruments, choose your delivery formats, and build a custom deployment for your whole team. Prices start at $99.

“

This gave me clarity on where I was stuck. The recommendations were spot-on.

Regional Director, FMCG

“

I finally understood my blind spots. The 360 data made it undeniable.

VP Operations, Tech

“

We deployed it across 60 managers. The team rollup showed us exactly where to invest.

Chief People Officer, Financial Services

The paid assessment suite

Start with the problem you are trying to solve

Each instrument reads a specific pressure point in your leadership layer, then hands you the evidence and the next move. Not sure which one fits? Book a fit call and I will point you to the right one.

How I lead

Your own effectiveness, capability and blind spots

Flagship

Leadership Effectiveness

“I want to see what amplifies my leadership and what creates friction”

Six amplifying and four friction dimensions across directing and connecting axes. The 4-quadrant leadership profile.

See dimensions & details

Leadership Capability

“I want a full picture of how I lead”

Delegation, strategy, trust, accountability, and team development.

See dimensions & details

Emotional Intelligence

“My impact doesn't match my intent”

Self-awareness, empathy, social navigation, and regulation under pressure.

See dimensions & details

Leadership Strengths

“I know I'm good at some things but I can't name them”

Identify natural leadership capabilities and leverage points for greater impact.

See dimensions & details

Self-Awareness

“I don't know what I don't know about myself”

How accurately you perceive your behaviours, impact, and blind spots.

See dimensions & details

Team Effectiveness

“The team is good but not great”

Role clarity, decision velocity, and collective accountability. With 360 overlay.

See dimensions & details

Vertical Development

“I've mastered the skills but something deeper is missing”

Growth in complexity, perspective-taking, and meaning-making maturity.

See dimensions & details

How I am holding up

Energy, engagement and the way you work best

Engagement Pulse

“People are disengaged and I'm not sure why”

Discretionary effort, alignment with purpose, and retention risk.

See dimensions & details

Burnout and Resilience

“I'm tired in a way weekends don't fix”

Stress load, recovery patterns, and sustainable performance indicators.

See dimensions & details

Work Preferences

“I want to work in a way that actually fits me”

Behavioural style preferences across thinking, relating, energy, and structure.

See dimensions & details

How my team and culture perform

Safety, health, change and the culture around the numbers

Psychological Safety

“My team isn't telling me things”

How safe your people feel to speak up, challenge, and raise problems early.

See dimensions & details

Team Health

“We get along but we don't perform”

Trust, conflict, commitment, accountability, and results focus. The Lencioni model.

See dimensions & details

Change Readiness

“We keep launching changes that don't stick”

Awareness, desire, knowledge, ability, and reinforcement for change.

See dimensions & details

Organisational Culture

“The culture is working against the strategy”

Involvement, consistency, adaptability, and mission alignment.

See dimensions & details

Every instrument is available as a self-assessment or with 360 multi-rater feedback where applicable. Team rollups available for organisations.

Included with every paid assessment

Interactive report. AI voice debrief. PDF.

These three formats come with the paid suite. The free tools give you an on-screen result and a free Aiden debrief.

Interactive Web Report

Colour-coded scoring, expandable sections, personal debrief notes. Bookmark it, return to it, share specific sections.

Aiden AI Debrief

Voice-enabled coaching that walks you through your results. Ask questions, go deeper on any dimension, get coached in real time.

PDF Report

Multi-page print-ready document with cover, executive summary, radar chart, coaching conversation guide, and 90-day plan.

For Organisations

Customise your leadership assessment. Scale it. Own the data.

Running a leadership programme, onboarding cohort, or culture change initiative? Every assessment can be white-labelled with custom question sets, branded reports, and team rollup dashboards.

Bespoke question libraries tailored to your competency framework

Team rollup dashboards with cohort-level insights

Bulk deployment for 12 to 500+ participants

Talk to us about enterprise deployment

Custom question banks

Build from 200+ validated questions or write your own

Team rollup reports

Aggregate scores by team, function, region, or seniority

Assessment builder

Admin dashboard to create, deploy, and manage instances

Ready to take the leadership assessment?

Start free: the Friction Finder maps where your team is stuck, the bottleneck self-check tells you whether the constraint is you. Both take minutes and come with a free Aiden debrief. When you want validated measurement, the full suite starts at $99 with interactive report, pattern signatures, micro-experiments, AI voice debrief, and PDF. Add 360 feedback or 1:1 coaching with Jimmy.

Find the friction Am I the bottleneck?

Already know your leadership type?Skip straight to Aiden

Measure what's actually slowing your leadership team down

Leadership Friction Finder

Am I the Bottleneck?

Full Assessment Suite

Go deeper: validated measurement, custom rollouts, and an expert debrief

Start with the problem you are trying to solve

How I lead

Leadership Effectiveness

Leadership Capability

Emotional Intelligence

Leadership Strengths

Self-Awareness

Team Effectiveness

Vertical Development

How I am holding up

Engagement Pulse

Burnout and Resilience

Work Preferences

How my team and culture perform

Psychological Safety

Team Health

Change Readiness

Organisational Culture

Interactive report. AI voice debrief. PDF.

Interactive Web Report

Aiden AI Debrief

PDF Report

Customise your leadership assessment. Scale it. Own the data.

Ready to take the leadership assessment?

Continue Your Leadership Journey

1:1 Executive Coaching

Leadership Insights

Beat Burnout Book

What Comes Next

Free Leadership Assessment

Leadership Friction Finder

The Simplify to Amplify Methodology

Get Coaching

Assessment FAQs