Awareness, desire, knowledge, ability, and reinforcement for change.
Most change initiatives fail not because the strategy is wrong but because the organisation is not ready. This instrument measures readiness across five dimensions based on the ADKAR model: awareness of the need for change, desire to support it, knowledge of how to change, ability to implement, and reinforcement to sustain it. Useful before, during, or after any significant organisational change.

Your personalised report
Multi-page PDF + interactive web report
5
dimensions
Self
assessment mode
11+
report pages
90-day
action plan
What It Measures
Every dimension is scored, benchmarked, and accompanied by specific coaching recommendations.
Do people understand why the change is happening? Not the corporate narrative. The real reason.
Do people actually want to change? Understanding is not the same as willingness.
Do people know what the change requires of them specifically? Not the vision. The practical steps.
Can people actually do what the change requires? Skills, systems, and support.
Is the change being sustained? Or has the organisation quietly reverted to old patterns?

What You Receive
Five-dimension readiness profile with gap analysis
Barrier identification: which ADKAR stage is blocking progress
Targeted intervention recommendations for each gap
Communication strategy suggestions aligned to readiness levels
Re-assessment framework for measuring progress during the change
Interactive report, PDF, and Aiden AI voice debrief
Sample Report Insight
Awareness is high but desire is low. People understand the change. They just do not want it. This is the most common and most misdiagnosed barrier. More communication will not fix it. The work is in addressing what people fear they will lose.
Who Is It For
Organisations about to launch a change initiative and wanting to assess readiness first
Leaders midway through a transformation who sense resistance but cannot diagnose it
HR and change management teams wanting data to target their interventions
Any leader who has launched changes before that did not stick

Research Basis
Based on Prosci's ADKAR model of individual change, extended with Kotter's organisational change framework and research from the Change Management Institute.
Developed by JBL High Performance
2,800+ leaders assessed worldwide
Get Started
From $99 you get the interactive web report, multi-page PDF, pattern signatures, micro-experiments, and three months of Aiden AI coaching.
Add 360 multi-rater feedback on other instruments for perception gap analysis. Premium includes a 1:1 debrief with Jimmy and a personalised development plan.