Change Readiness
Awareness, desire, knowledge, ability, and reinforcement for change.
Most change initiatives fail not because the strategy is wrong but because the organisation is not ready. This instrument measures readiness across five dimensions based on the ADKAR model: awareness of the need for change, desire to support it, knowledge of how to change, ability to implement, and reinforcement to sustain it. Useful before, during, or after any significant organisational change.
Your personalised report
Multi-page PDF + interactive web report
5
dimensions
Self
assessment mode
11+
report pages
90-day
action plan
What It Measures
5 dimensions, each with behavioural anchors
Every dimension is scored, benchmarked, and accompanied by specific coaching recommendations.
Change Awareness
Do people understand why the change is happening? Not the corporate narrative. The real reason.
Change Desire
Do people actually want to change? Understanding is not the same as willingness.
Change Knowledge
Do people know what the change requires of them specifically? Not the vision. The practical steps.
Change Ability
Can people actually do what the change requires? Skills, systems, and support.
Change Reinforcement
Is the change being sustained? Or has the organisation quietly reverted to old patterns?
What You Receive
A genuine coaching document, not a score sheet
Five-dimension readiness profile with gap analysis
Barrier identification: which ADKAR stage is blocking progress
Targeted intervention recommendations for each gap
Communication strategy suggestions aligned to readiness levels
Re-assessment framework for measuring progress during the change
Interactive report, PDF, and Aiden AI voice debrief
Sample Report Insight
Awareness is high but desire is low. People understand the change. They just do not want it. This is the most common and most misdiagnosed barrier. More communication will not fix it. The work is in addressing what people fear they will lose.
Who Is It For
Built for leaders who want signal, not noise
Organisations about to launch a change initiative and wanting to assess readiness first
Leaders midway through a transformation who sense resistance but cannot diagnose it
HR and change management teams wanting data to target their interventions
Any leader who has launched changes before that did not stick
Research Basis
Based on Prosci's ADKAR model of individual change, extended with Kotter's organisational change framework and research from the Change Management Institute.
Developed by JBL High Performance
2,800+ leaders assessed worldwide
Get Started
Ready to take the Change Readiness assessment?
From $99 you get the interactive web report, multi-page PDF, pattern signatures, micro-experiments, and three months of Aiden AI coaching.
Add 360 multi-rater feedback on other instruments for perception gap analysis. Premium includes a 1:1 debrief with Jimmy and a personalised development plan.
Questions
Change Readiness assessment FAQs
What does the Change Readiness assessment measure?
It measures 5 dimensions: Change Awareness, Change Desire, Change Knowledge, Change Ability, Change Reinforcement. Awareness, desire, knowledge, ability, and reinforcement for change.
Who is the Change Readiness assessment for?
Organisations about to launch a change initiative and wanting to assess readiness first. Leaders midway through a transformation who sense resistance but cannot diagnose it. HR and change management teams wanting data to target their interventions. Any leader who has launched changes before that did not stick.
What do I get when I take it?
Five-dimension readiness profile with gap analysis. Barrier identification: which ADKAR stage is blocking progress. Targeted intervention recommendations for each gap. Communication strategy suggestions aligned to readiness levels. Re-assessment framework for measuring progress during the change. Interactive report, PDF, and Aiden AI voice debrief.
Is the Change Readiness assessment free?
No, it is a paid assessment. Plans start at $99 and include the interactive web report, a multi-page PDF, pattern signatures, micro-experiments and three months of Aiden AI coaching. If you want a free starting point first, the Leadership Friction Finder shows where friction is costing your team in about 8 minutes.
Can other people rate me as well?
This one is a self-assessment, so it reflects how you see your own patterns. If you want other people's view too, pair it with a 360-enabled instrument such as Leadership Capability.
What is it based on?
Based on Prosci's ADKAR model of individual change, extended with Kotter's organisational change framework and research from the Change Management Institute.
Not sure this is the right instrument? Start with the free Leadership Friction Finder or read what leadership friction is.