Jimmy Burroughes
Founder & Leadership Performance Expert · JBL High Performance
Jimmy Burroughes is a former British Army officer and corporate General Manager who has spent nearly two decades turning stretched managers into leaders who run the business instead of firefighting it. He has transformed nearly 3,500 managers across 30+ organisations and is the creator of the Simplify to Amplify methodology.
He is the author of Beat Burnout, Ignite Performance, host of The High Performance Leader podcast, and a two-time Global Recognition Award winner.
Credentials & experience
- Former British Army officer — nearly two decades of leadership development experience
- Corporate General Manager with full P&L ownership
- Creator of the Simplify to Amplify leadership methodology
- Author of Beat Burnout, Ignite Performance
- Host of The High Performance Leader podcast
- Global Recognition Award Winner (2025 & 2026)
What Jimmy writes about
Recent articles by Jimmy Burroughes
View allWhy Your Next Generation of Managers Does Not Want the Job
Gen Z has had a front-row seat to: – parents and older colleagues burning out – “high performers” rewarded with more work, not more support – leaders carrying the emotional weight of change, crisis, and under-resourcing
How to Build Manager Capability When You Do Not Control the Budget
This is one of the most common situations I see in HR and OD teams.
How to Pick Which Managers to Develop First for Real ROI
Most leadership budgets are tighter than they used to be. That’s not a bad thing. It forces a decision that a lot of organisations avoid: Stop training everyone. Start investing in the few who will actually move the business.
How to Buy Manager Development That Changes Your Numbers
If you want leadership to move the business this quarter, you cannot buy leadership development like an annual event.
Why Manager Training Is Not Moving Your Numbers
You’ve probably lived this loop.
How to Tell If You Are the Bottleneck or the Amplifier
Quick question: Which type of leader are you?
How to Get Buy-In When Everyone Has Competing Priorities
How to get voluntary commitment when your project isn’t their top priority
The One Leadership Lesson Most Senior Leaders Learn Too Late
An Amazon executive once shared that he receives 1,500 to 2,000 emails every single day. Out of all those messages, only 15 to 20 are genuine emergencies. Yet he can only deal with two or three.
Why Telling a Manager to Be More Strategic Changes Nothing
Every month, thousands of performance reviews include the same vague feedback: “You need to step up” or “Be more strategic.”
How Multitasking Is Quietly Killing Your Team's Output
Your leaders think they’re being productive. They’re juggling five projects, responding to emails during meetings, and switching between tasks every few minutes. They wear their busyness like a badge of honour.
How Your Energy as a Leader Shapes Every Result Your Team Gets
Your leadership impact isn’t just about what you say or do. It’s about the energy you bring into every room, every meeting, every decision.
How a Wrong Turn in the Grand Canyon Changed How I Make Decisions
Standing in the depths of the Grand Canyon as the sun set, I faced a problem that would later define how I think about leadership decisions. The trail ahead had vanished into a maze of reddish-brown rock. Every direction looked identical. The familiar markers were gone, swallowed by shadows and sameness.