Sarah T. from Auckland

booked a discovery call2 hours ago

Get Your Time Back
JBL
Only 2 spots remaining
3,000+ leaders coached

You built something amazing.Why does it feel like it's running you?

The phone that never stops. The decisions only you can make. The team that means well but still needs you for everything. It wasn't supposed to be like this.

3,000+ leaders coached
10+ countries
92% recommend

Trusted by Leaders at

3,000+ Leaders
15 Countries
Fisher & Paykel Healthcare
Fonterra
Westpac
SkyCity Entertainment Group
LEGO
Samsung
SK Group
Google
Global Recognition Award - Simplify to Amplify Methodology

Global Recognition Award

Simplify to Amplify® Methodology

3,000+ Leaders
92% Recommend
4-8 hrs/week back

Plus 40+ organizations including

SkyCity Entertainment Group
Genesis Energy
Google
Samsung
HSBC
Fonterra
Westpac
Fisher & Paykel Healthcare
Fletcher Construction
British Army
Bank of America
Autodesk
Hewlett Packard
Stratasys
Vector
CoWork Latam
Utila Dive Center
NZ Defence Force
Lego
Carter Holt Harvey
Edgewater Resort
NetFoundry
Remote Year
SK
Unitec NZ
Global Dairy Trade
Secom
CML
Edified
Stonsense
Signature Splashbacks
Vincent Jack Bespoke
Azure Sky Comics
AsureQuality
AUT University
Boyd Recruitment
Chalkup
Colt Technologies
Pringle Design and Build
Swift Temps
Hands Across the Water
Sound Familiar?

Where Your Week Actually Goes

Most leaders lose 4-8 hours/week to fixable friction. Here's what we hear:

Email before breakfast

47 min/day

Checking emails before you're out of bed

Firefighting

2.5 hrs/day

Problems that should solve themselves

Decision bottleneck

15+ daily

Decisions only you can sign off on

Meeting overload

3-5 hrs/day

Meetings where you're not really needed

After-hours work

8+ hrs/week

Catching up when everyone's gone home

No real breaks

0 days

Can't disconnect on holiday without "checking in"

You're not broken. You've outgrown how your business runs. That's fixable.

Reclaim 4-8 hrs/week
What Changes

Imagine if you could...

This isn't about working harder. It's about building a business that doesn't need you in the middle of everything.

Leave at 5pm without guilt

Because your team handles the day-to-day without needing you to sign off on everything.

Take a proper holiday

Two weeks offline. No "just checking in." No 47 messages when you land.

Stop being the firefighter

Problems get solved at the level they occur, not escalated to you.

Reclaim your weekends

Saturday belongs to you again. No laptop. No "quick calls."

Trust your team

Not because you hope they'll step up, but because you've built systems that ensure they do.

Remember why you started

Leading a business you enjoy, not just one you survive.

Clients typically reclaim 4-8 hours per week—hours that were spent doing work someone else could handle. Those hours go back to what only they can do. And to life outside work.

Real Results

Don't Take My Word For It

Marcus Chen

Marcus Chen

CEO

Meridian Industrial Solutions

32 employees · NZ

Reclaimed 25 hours/week

Verified on LinkedIn

I went from 70-hour weeks to leaving at 5pm most days. My team now handles 85% of client issues without escalating to me. I actually took a 2-week holiday—first one in 4 years.

Real Transformation

David's 8-Week Transformation

Managing Director, Industrial Services Company • 45 Employees • Auckland, NZ

BEFORE Coaching

  • 65+ hours/week

    Working weekends, no family time

  • 15-20 decisions/day

    Team escalating everything

  • 0 holidays

    Couldn't disconnect for 3 years

  • Revenue plateaued

    No time for strategy or growth

AFTER 8 Weeks

  • 45 hours/week

    Home by 5:30pm most days

  • 3-5 decisions/day

    Team handles 80% autonomously

  • 2-week holiday

    First real break in years

  • +22% revenue

    Finally working ON the business

20hrs

Hours reclaimed weekly

75%

Fewer escalations

22%

Revenue growth

8

Weeks to transform

“I thought I'd have to choose between growing the business and having a life. Jimmy showed me I was just solving the wrong problems.”

— David R., Managing Director

The Uncomfortable Truth

You're Not Doing Low-Value Work

You're doing someone else's high-value work.

That decision you just made? Important. That problem you just solved? Critical. But here's the question that matters: Should YOU have been the one to do it?

83%

of what you do each day could be done by someone else

But...

you've convinced yourself "only I can do this"

17%

is work that genuinely requires you—and you barely touch it

"Could someone on your team approve that?"

They could. You just don't trust the system yet.

"Did you NEED to be in that meeting?"

No. But you went because you always have.

"Was that problem yours to solve?"

It was—three years ago. Now it's holding you back.

"Are you leading, or just... doing?"

Be honest. When did you last work ON the business?

What if you reclaimed those hours?

Not to work more. To work on what actually moves the needle—and to have a life outside of it.

4-8 hrs

reclaimed weekly

Investment: £8k-£25k

ROI typically visible in month 1

Exclusive for Coaching Clients

Your Private Coaching Platform

More than coaching sessions — you get a complete leadership development ecosystem. Everything you need, in one place, accessible anytime.

Personal Dashboard

See your full coaching journey at a glance — a personalised home with progress tracking, quick actions, upcoming sessions, and featured content.

Aiden AI Hub

Five tools in one: 24/7 AI coaching chat, personalised learning plans, goal tracking with milestones, leadership journal with AI reflections, and weekly check-ins.

Session Tracking

Your full session schedule and history — with AI-generated summaries, action items, key themes, and outcomes from every meeting.

S2A Leadership Assessment

Discover your leadership type with our SEE-SOLVE-SCALE assessment. AI-powered insights and personalised development recommendations.

Documents & Learning

Frameworks, worksheets, resources, and structured courses with progress tracking — all securely stored in your portal.

Magic-Link Access

No passwords to remember. One click from your email and you're in — secure, private, and effortless on any device.

Aiden AI

Leadership Assistant — available 24/7

Online

“My COO keeps undermining decisions I make. How should I handle this?”

“Based on Jimmy's framework, here are 3 approaches: 1) The direct conversation script... 2) The accountability structure... 3) The decision-rights clarification...”

Trained on 20+ years of executive coaching insights • Includes goal tracking, journal, check-ins & learning plans

The platform amplifies your coaching — it doesn't replace it. Human insight combined with 24/7 AI and tooling means you see results faster and sustain them longer.

Fit Check

Is This Right For You?

This Fits If...

  • You've built something successful—but it's consuming you
  • You lead a team (5-500) and feel responsible for everything
  • You know something needs to change but can't see what
  • You're tired of "just push through it" being the answer
  • You want your life back, not just better metrics

Not Right If...

  • You're looking for validation, not change
  • You want a quick fix without doing the work
  • You're not willing to look honestly at what's broken
  • You believe "this is just how it is" in your industry
  • You're not ready to lead differently
The Process

How We Work Together

Results, not dependency.

1

Free Diagnostic Call

Free

15-min call to understand your situation. No pitch, just clarity.

2

Deep Assessment

Week 1-2

Team dynamics, decision flows, meeting structures. Find the pressure points.

3

Intervention Plan

Week 2-3

3-5 high-impact changes that free up the most time, fast.

4

Implementation + Your Portal

Ongoing

Weekly coaching sessions, your private mobile-first portal with AI-powered session summaries, learning plans, goal tracking, leadership journal, weekly check-ins, documents, and 24/7 Aiden AI Hub between sessions.

5

Independence

90-180 days

Systems that run without me, just like a business that runs without you.

100%

GUARANTEED

Risk Free

The First Session Guarantee

If our first session doesn't give you at least one immediately actionable insight you can implement today, I'll refund you in full. No questions asked.

Never used in 8+ years
100% money back
No fine print
Your Coach

Why Listen to Me?

Because I've been exactly where you are. As a British Army officer, I learned to lead under genuine pressure. As a Corporate General Manager, I carried P&L responsibility.

Now I've spent 8+ years working with 3,000+ business owners across 10+ countries. I only teach what I've personally tested. Every tool comes from real-world application.

92%

Recommend

10+

Countries

8+

Years

10K+

LinkedIn Followers

Questions

Frequently Asked

How much does coaching cost?
Executive coaching programmes range from £8,000 to £25,000 (approximately $10,000 to $32,000 USD) depending on scope and duration. Most clients find the ROI clear within the first month—reclaiming 4-8 hours per week that was being spent on work someone else could do, freeing them for what genuinely requires their attention.
How quickly will I see results?
Most clients see meaningful changes in 2-3 weeks (time savings, reduced stress). Bigger structural changes like team stepping up typically take 60-90 days.
What's included with Aiden AI?
Coaching clients get the full Aiden Hub — five tools in one: 24/7 AI coaching chat trained on Jimmy's methodology, personalised learning plans, goal tracking with milestones, a leadership journal with AI reflections, and weekly check-ins. All integrated into your private portal, all confidential. It amplifies coaching, not replaces it.
Do you work with US, UK and NZ clients?
Yes, all coaching is delivered virtually via video call. I work with leaders across the United States, United Kingdom, New Zealand, Australia, Singapore, and beyond. Time zones are accommodated.
What if I'm not sure this is right for me?
That's exactly what the free diagnostic call is for. 15 minutes, no pitch—just an honest conversation about what's going on and whether I can help. If I'm not the right fit, I'll tell you.
Not Ready for a Call?

Tell Me About Your Situation

Fill this out and I'll personally review your challenge. If I can help, I'll reach out with specific suggestions.

No spam. I'll only reach out if I genuinely think I can help.

Only 2 spots remaining this month

Ready to stop feeling overwhelmed?

15 minutes. No pitch. Just an honest conversation about what's going on and whether I can help.

  • Get clear on what's actually causing the overwhelm
  • Understand why working harder isn't the answer
  • Leave with at least one actionable insight (guaranteed)

A year from now, you'll wish you had started today.

Explore Our Approach