JBL High Performance
Jimmy Burroughes
Former British Army officer (Sandhurst) and GM of an eight-figure business. He has worked with nearly 3,500 leaders in more than 10 countries on the decisions and friction that slow a growing business down.
Frisco, Texas · January 2027
The Room
Bring the business issue that keeps you awake at night, and solve it with the 1%.
Two days with a small group of owners who run USD 10M to 30M businesses. You each bring one real issue, work on it with people who carry the same weight, and leave with your next steps in writing.
- Up to 10 owners
- Two working days
- No membership
- Nothing to pay to apply
Exact dates and venue are confirmed with you before any seat is offered.
When did you last get two days to think?
Most owners we speak to say never.
So the same few things stay on the list:
Decisions you hired people to make still land on your desk.
You suspect part of your leadership team won't take you to the next stage.
Growth is adding work faster than it adds margin.
The hire, the restructure or the exit plan keeps moving to next quarter.
There's nobody at work you can say any of this to.
You know what's on it. What you don't get is the time, or the right people to think it through with. That's what the two days are for.
Your issue gets its own time.
Most events give you speakers and a full notebook. Here, the work is your business, and the people around the table are there to help you with it.
- 1Before
Fit conversation
Twenty minutes with Seth or Jimmy about your business and the issue you'd bring. We check it's right for you and for the group.
- 2Before
Frame the issue
A short brief and a call before you arrive, so day one starts on the real question, not the first one you think of.
- 3The two days
Day one
Each issue gets protected time: the facts, questions before anyone offers advice, then honest challenge from your peers.
- 4The two days
Day two
Test the options, bring in expert input where it helps, and choose your next move.
- 5After
Leave with it written down
Your issue as you now see it, the options you tested, the move you chose and your first action.
- 6After
Thirty days later
A check-in call on what moved and what didn't.
Who's in the room
Owners carrying comparable weight.
For you if
- You own or run a business of roughly USD 10M to 30M in Dallas-Fort Worth
- Or you run a P&L that size inside a larger company
- You have a leadership team below you, and decisions still come back up
- You'll bring one real issue, and give your best to everyone else's
Not for you if
- You want a keynote and a networking drinks
- You're looking for a monthly membership
- You're hoping to sell to the room
- You'd rather not say the real issue out loud
Four rules
No selling
For attendees, hosts and speakers. Relationships, yes. Pitching, never.
Screened for competitors
We check for direct competitors, suppliers and customers before anyone is invited.
Nothing recorded
What's said stays in the room. No recording, no photos in sessions.
Phones away
Two days of real attention. You'll get breaks to check in.
Your seat
What your seat includes.
- The fit conversation, and a call before the event to frame your issue
- Two facilitated working days with Seth McColley and Jimmy Burroughes
- A session with Kevin Vela, managing partner of Vela Wood, on the legal, equity and exit questions owners at this stage run into
- Protected time on your own issue, plus a seat on everyone else's
- Your written next-step plan, finished before you leave
- Breakfast and lunch on both days, and dinner together on the first evening
- A 30-day check-in call
- A full-body scan with our partner Visionary Wellness & Imaging in Las Colinas, booked when it suits you. A clear picture of what the pressure of running the business is doing to your body.
Investment
USD 4,500
per seat, or two payments of USD 2,250.
No membership, nothing recurring.
- 1Request a fit conversation.
- 2If it's a fit both ways, you get a written invitation with dates, venue and terms.
- 3You pay to confirm your seat.
Nothing to pay to apply. Rooms are your own; we'll recommend hotels nearby.
Your hosts
People who've carried it themselves.
6 Degrees or Less
Seth McColley
Senior people leader in major organisations for nearly 30 years. Now a fractional HR and people adviser to North Texas owners on hiring, leadership teams and the people side of growth.
Guest expert panel
Kevin Vela
Managing partner of Vela Wood and a law school lecturer in Austin. Kevin joins for a working session on the legal, equity and exit questions that catch owners out.
“My first Army posting, at 23, paired me with a staff sergeant twenty years older. He told me: your job is to make decisions; our job is to give you the information to make them. Most owners at this size have lost that. Everything comes back to them. The Room gives it back for two days.”
The hosts' client experience includes
Try it first
Why do the big decisions keep coming back to you?
A free 50-minute virtual session for owners of USD 10M to 30M businesses. We take one or two real examples from the group, ask questions before anyone gives advice, and each person leaves with one next action. It's the same way we run The Room, so it's a fair way to see if it's for you.
Free · 50 minutes · Online
Next session
Dates for December and January are being set now. Leave your details and we'll send the first one.
Reserve a placeQuestions
Frequently asked questions.
Why USD 10M to 30M?
At that size you have a real leadership team and real complexity, and you're still close enough to every decision to feel it. Owners at very different stages can't always help each other. Revenue is a guide; in the fit conversation we also look at layers of leadership, decision authority and the issue you'd bring.
Is this like Vistage, EOS or ProVisors?
Different job. Those are ongoing memberships or operating systems. The Room is two days, once, on one issue you bring, with no monthly commitment. If you already run EOS or sit in a Vistage group, keep it, and bring the rock that didn't move.
How much time does my issue get?
Every issue gets its own protected time with the whole group, plus the second day to test options and choose a move. We keep the group to ten or fewer so that holds.
What do I leave with?
A written next-step plan you finish before you go: the issue as you now see it, what you reconsidered, the options you tested, the move you chose, your first action and what to take back to your leadership team. Sometimes the move is a decision. Sometimes it's an experiment or a conversation you've been putting off.
Who else will be there?
Up to ten owners and P&L leaders from North Texas, selected one by one after a fit conversation. We screen for direct competitors, suppliers and customers, so you can talk openly.
Why is there a body scan?
Because the pressure owners carry doesn't stay in the business. The full-body scan with Visionary Wellness & Imaging shows you what it's doing to your body, early enough to act on. Results are private to you, and you book it when it suits you.
Is anything recorded or shared?
No. Nothing is recorded, there are no photos in sessions, and nobody is quoted afterwards without their permission.
When and where is it?
January 2027 in Frisco. We confirm the exact dates and venue with you in writing before any seat is offered.
What does it cost, and when do I pay?
USD 4,500 per seat, or two payments of USD 2,250. You only pay after the fit conversation and a written invitation. Nothing to pay to apply.
Can I try it first?
Yes. Join a free 50-minute virtual session. It runs the same way as The Room, on a smaller scale.
Next step
Request a fit conversation
Twenty minutes with Seth or Jimmy. We'll talk about your business and the issue you'd bring, and tell you straight whether this is the right group for you.
- Twenty minutes
- With Seth or Jimmy
- Nothing to pay to apply
Bring the issue you keep moving to next quarter.
A small room. Serious work. People who get it.
Request a fit conversation