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|Jimmy Burroughes|3 min read

How Five Questions Turn Feedback Into Actual Behaviour Change

Dark minimalist illustration of two figures in conversation beside rising steps and small question marks, lit by warm gold, on a deep teal background.

Here is a pattern that quietly eats your managers' time. Every piece of feedback they give, every development conversation, runs through them. They spot the issue, they craft the message, they deliver the fix. Their people improve only as fast as their manager can personally coach them, and every decision routes back upward.

There is a better method, and it is simple enough to teach your whole management layer. It turns feedback from a monologue the manager performs into a debrief the team member runs themselves. It takes five questions.

The next time one of your managers is about to give feedback, have them start not with their verdict but with this: "How do you think it went?" Watch the defensiveness drop. The person stops bracing against a judgement and starts examining their own performance.

The five questions

  1. "How do you think it went?" Creates ownership of the reflection and opens the door to honest self-assessment.
  2. "What did you notice as you were doing it?" Builds real-time awareness, so they learn to read their own impact while it is happening.
  3. "If you were coaching yourself, what would you say?" This one is worth pausing on. It creates distance and lets someone see their own performance through a clearer lens.
  4. "What worked well that you would repeat?" Anchors the good patterns and builds confidence in their own judgement.
  5. "What is one thing you will focus on next time?" One thing. Not a list. Focused and manageable.

Why this matters to you, not just to them

When your managers run feedback this way, something changes in your P&L, not just in the conversation. People start solving their own development instead of waiting to be told. Managers stop being the answer machine for every team member. And the habit of self-correction means fewer decisions escalate upward, because people have learned to assess their own work.

This is not the soft option. It is harder than handing out instructions. The silence will feel uncomfortable. The urge to jump in with the answer will be strong. Holding back when you know the fix takes discipline. That is exactly why it develops people instead of making them dependent.

How to embed it

Have your managers use these questions straight after projects and key moments, not saved up for a formal review cycle. Make this kind of reflection a normal part of how teams operate, rather than an event.

People do not grow through their manager's insights. They grow through their own. Your job, and your managers' job, is to build the conditions where that happens. Do it consistently and you develop a management layer that develops itself.

If this sounds like your week

Your managers are not the problem. They are where the problem is stuck.

When your last leadership spend was signed off, did anyone go back to those managers' bosses and ask what changed? That question is the JBL Outcome Standard, and it is how I work.

Managers I work with reclaim around four hours a week, and their bosses score the change 8.75 out of 10. Would it be a crazy idea to find out how we did this? Book a scoping call.

Questions managers ask about this

How can I make feedback sessions less defensive?

Start feedback sessions by asking, How do you think it went? This shifts the focus to self-assessment, reducing defensiveness. It encourages team members to reflect honestly on their performance rather than preparing to defend against your critique, creating a more open and productive conversation.

What questions help team members reflect on their own performance?

Ask questions like What did you notice while doing it?, If you were coaching yourself, what would you say?, and What worked well that you'll repeat? These prompt real-time awareness, perspective-taking, and recognition of positive actions, helping individuals develop their own insights instead of relying solely on external feedback.

How do I focus team development without overwhelming them?

Encourage them to identify one thing they will focus on next time, rather than creating a long list of improvements. This keeps development manageable and focused, increasing the likelihood of actual behaviour change and making growth more sustainable over time.

Why should feedback happen immediately after key moments?

Holding feedback sessions right after projects or key moments makes the reflection more relevant and immediate. It prevents delays that can weaken insight and helps make reflection a natural part of team operations, encouraging continuous learning instead of waiting for formal review cycles.

Episodes of The High Performance Leader that cover the same ground.

Jimmy Burroughes, Founder of JBL High Performance

Jimmy Burroughes

Founder

Former British Army officer and corporate GM who has transformed 3,000+ managers into leaders across 30+ organisations. Creator of the Simplify to Amplify methodology, author of Beat Burnout, Ignite Performance, and two-time Global Recognition Award winner.

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